Interpreting Opportunities in Retail

How much cold, hard cash are retailers leaving on the table by not catering to customers in their native language?

Tourism in the US is worth about USD 220 billion. Retail is worth USD 106 billion of the total travel spending in the US (domestic & international).

On average, international travelers to the United States dedicate 19 percent of their overall budget to retail. In some cases this percentage is much higher — visitors from Mexico spend 60 percent of their budget on retail, from Japan 59 percent, and from Germany 40 percent.

Interpreting has not traditionally been used in the retail industry but according to a Nimdzi survey, 31 percent of buyers who purchase luxury good would be extremely likely to spend more in the United States if the luxury item retailer offered services in their mother tongue.

Luxury buyers more likely to buy with interpreting services

Source: Nimdzi Insights

The full report is exclusive for Nimdzi Partners.

For access to the full report, please login using your Nimdzi Partners Account. Don’t have a subscription? We’ll help you fix that. Please get in touch with us to find out how you can get access to the entire library of Nimdzi Insight Reports.

The Nimdzi finger food is the bite-sized insight you need to fuel your decision-making today.

4 September 2019
Tags: , , ,

Stay up to date as Nimdzi publishes new insights.
We will keep you posted as each new report is published so that you are sure not to miss anything.