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Global Customer Experience Hub

So you want to help your company to become a hit in the global marketplace?

We're here to help you with that, but first, stop and take in whom you need to put front and center of your efforts. It's all about the end-user. Global companies have found success precisely because they didn't skimp their efforts to speak their customers' language, pulling out all the stops to craft a user experience that resonates.

Unlock the knowledge you need to create lasting impact, globally.



Global Customer Experience Key Insights Collection

Discover key insights that help you reach global audiences, specifically selected from Nimdzi’s content library.

18 July 2022

From Domestic to International UX Research: The Why, When and How

Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and...

21 March 2022

Prepare to Launch: Setting Your Sights on International Expansion

Thinking of expanding your business in Europe? Here are a few things you need to know....

5 October 2020

Content Prioritization: Going Global without Breaking the Bank

Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared...

Recent Articles

Discover our recent publications.

18 July 2022

From Domestic to International UX Research: The Why, When and How

Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and...

6 December 2021

What Do Users Think of Your Translations?

Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so....

16 November 2021

AI Localization: Creating Lovable Experiences in Every Market (Whitepaper)

AI is ubiquitous. It is present in many devices we use every day. But it's also a means for brands to create impactful experiences - ones that feel personal....

26 July 2020

Localization UX, Part 2

In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and d...

21 June 2020

Project Underwear: A Study of Online Buyer Behavior and How Language Affects User Choice

Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of inten...

22 April 2020

The Call of Culturalization

One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation...

Delight your customers with memorable experiences

Talk to an expert today.


Meet Our Experts

Miguel Sepulveda

Miguel Sepulveda

Miguel started his career in the industry in 1995. He loves the intersection between technology, culture, and languages. With a technical background, he later redirected his career toward team management and leadership. Miguel worked for 10+ years at language services providers and over 15 years on the enterprise side. He understands what is required to set up a successful globalization program from the ground up. Lately, Miguel has been involved in the mobile app space, defining models for continuous localization and developing standards for creating content for international audiences.

Olivia Gerber Morón

Olivia Gerber Morón

Olivia is a multilingual user experience researcher. She brings her expertise in design thinking and accessibility to help clients understand user needs, translating them into insights to create and improve experiences for everyone. She is a curious, empathetic, and careful observer who likes to understand the problem very well to create meaningful solutions. Olivia holds a Ph.D. in media accessibility and has also worked in the audiovisual translation industry as a subtitler and accessibility project manager for films.

Gabriel Karandyšovský

Gabriel Karandyšovský

Gabriel is Nimdzi’s Head of Content. With a formal education in applied languages and international commerce, he’s, above all, a language enthusiast. Ever the inquisitive soul, he has been leading projects that touch on areas such as brand awareness and perception, end-user sentiment, and behavior studies, and global and market-specific data collection and analysis projects, always with the aim to help clients develop the right strategies on their journey to global expansion.

Marina Ghazaryan

Marina Ghazaryan

Marina is a global market analyst at Nimdzi. Before joining Nimdzi, she developed a strong experience in marketing, specializing in strategic marketing, brand management, and digital marketing strategies, including SMM and SEO. She is passionate about data and investigating market trends, patterns, and user behaviors. The projects she works on include industry reports, competitor benchmarking studies, identification of social media and blog content localization strategies, analysis of brand sentiment, and more.

Nimdzi Advisory in Action

Learn more how Nimdzi's bespoke research helps fashion strategies and products that resonate with their audiences.

Featured Conversations

Take a moment and listen to leading voices in the field of global commerce talk about how to create impactful customer experiences.

Learn From Your Peers

Others have been down the same road before. Learn from some of the leading global brands on how they set up their globalization and localization operations to deliver content to millions of users globally.

1 May 2023

Lessons in Localization: adidas

Sport plays an increasingly important role in people's daily lives. It is a central part of culture, society, health, and happiness. Founded almost a century ag...

3 April 2023

Lessons in Localization: Şişecam

Şişecam (pronounced shi-she-jam) was founded in 1935 to establish Turkey’s glass industry in line with the vision of Mustafa Kemal Atatürk. Today, Şişeca...

20 March 2023

Lessons in Localization: Syncron

Syncron helps manufacturers and distributors capitalize on the new service economy by optimizing aftermarket profitability, increasing customer loyalty, and ena...

13 March 2023

Lessons in Localization: Memrise

We learn best when we’re enjoying whatever we’re engaging with — and Memrise is a language learning app that aims to make learning enjoyable and effective...

6 March 2023

Lessons in Localization: Motorola Solutions

Motorola Solutions is a global leader in public safety and enterprise security. The company’s solutions in land mobile radio communications, video security & ...

UX Insights

Crafting a user experience that resonates requires a strategy and commitment. Read from our experts on just why UX is essential for global success.

6 October 2019

“Goodbye, Source Text!”

Events dedicated to localization, such as the 40th edition of Localization World held in Estoril, are a good way to take the pulse of our industry. While most o...

22 March 2020

Localization UX

New disciplines are continually being created as the way we do business evolves. Trends pop up. Some only for a moment, others for the long-run. Entire market n...

22 April 2020

The Call of Culturalization

One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation...

21 June 2020

Project Underwear: A Study of Online Buyer Behavior and How Language Affects User Choice

Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of inten...

26 July 2020

Localization UX, Part 2

In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and d...

6 December 2021

What Do Users Think of Your Translations?

Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so....

Learn & Develop New Competence

Don't ever stop learning. Nimdzi offers the opportunity to hone your skills and those of your team through a variety of on-demand learning formats.
Nimdzi Case Study

E-LEARNING: UX and localization: Designing content for global markets

Nimdzi Case Study

WORKSHOP: Global Expansion via data-informed localization strategy

Nimdzi Case Study

WORKSHOP: Writing for an international audience

How Nimdzi Can Help

Nimdzi helps brands to unlock their global potential through consumer insights, training, and expert advisory.