So you want to help your company to become a hit in the global marketplace?
We're here to help you with that, but first, stop and take in whom you need to put front and center of your efforts. It's all about the end-user. Global companies have found success precisely because they didn't skimp their efforts to speak their customers' language, pulling out all the stops to craft a user experience that resonates.
Unlock the knowledge you need to create lasting impact, globally.
Project Underwear is the reference study of buying behavior of users online and how language affects their choices. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.
Discover key insights that help you reach global audiences, specifically selected from Nimdzi’s content library.
Miguel started his career in the industry in 1995. He loves the intersection between technology, culture, and languages. With a technical background, he later redirected his career toward team management and leadership. Miguel worked for 10+ years at language services providers and over 15 years on the enterprise side. He understands what is required to set up a successful globalization program from the ground up. Lately, Miguel has been involved in the mobile app space, defining models for continuous localization and developing standards for creating content for international audiences.
Olivia is a multilingual user experience researcher. She brings her expertise in design thinking and accessibility to help clients understand user needs, translating them into insights to create and improve experiences for everyone. She is a curious, empathetic, and careful observer who likes to understand the problem very well to create meaningful solutions. Olivia holds a Ph.D. in media accessibility and has also worked in the audiovisual translation industry as a subtitler and accessibility project manager for films.
Marina is a global market analyst at Nimdzi. Before joining Nimdzi, she developed a strong experience in marketing, specializing in strategic marketing, brand management, and digital marketing strategies, including SMM and SEO. She is passionate about data and investigating market trends, patterns, and user behaviors. The projects she works on include industry reports, competitor benchmarking studies, identification of social media and blog content localization strategies, analysis of brand sentiment, and more.