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Global Customer Experience Hub

So you want to help your company to become a hit in the global marketplace?

We're here to help you with that, but first, stop and take in whom you need to put front and center of your efforts. It's all about the end-user. Global companies have found success precisely because they didn't skimp their efforts to speak their customers' language, pulling out all the stops to craft a user experience that resonates.

Unlock the knowledge you need to create lasting impact, globally.



Global Customer Experience Key Insights Collection

Discover key insights that help you reach global audiences, specifically selected from Nimdzi’s content library.

18 July 2022

From Domestic to International UX Research: The Why, When and How

Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and...

21 March 2022

Prepare to Launch: Setting Your Sights on International Expansion

Thinking of expanding your business in Europe? Here are a few things you need to know....

5 October 2020

Content Prioritization: Going Global without Breaking the Bank

Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared...

Recent Articles

Discover our recent publications.

12 July 2023

Internationalization: The Magic Pill for Global Design?

Four years since our original article on internationalization was published, questions about what internationalization is (and isn’t) and why it matters in mo...

5 July 2023

Back to the Basics: Diversity, Equity, and Inclusion FAQ

The concept of diversity, equity, and inclusion — or DEI, as it’s often referred to — has been gaining traction with employers in recent years. It is incr...

3 July 2023

Accessibility in UX: Design Inclusive Experiences for Everyone

You slept very badly last night and, as a consequence, your attention span (or patience) will be shorter today. It can help if the content you’re reading is s...

18 July 2022

From Domestic to International UX Research: The Why, When and How

Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and...

6 December 2021

What Do Users Think of Your Translations?

Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so....

16 November 2021

AI Localization: Creating Lovable Experiences in Every Market (Whitepaper)

AI is ubiquitous. It is present in many devices we use every day. But it's also a means for brands to create impactful experiences - ones that feel personal....

Delight your customers with memorable experiences

Talk to an expert today.


Meet Our Experts

Miguel Sepulveda

Miguel Sepulveda

Miguel started his career in the industry in 1995. He loves the intersection between technology, culture, and languages. With a technical background, he later redirected his career toward team management and leadership. Miguel worked for 10+ years at language services providers and over 15 years on the enterprise side. He understands what is required to set up a successful globalization program from the ground up. Lately, Miguel has been involved in the mobile app space, defining models for continuous localization and developing standards for creating content for international audiences.

Olivia Gerber Morón

Olivia Gerber Morón

Olivia is a multilingual user experience researcher. She brings her expertise in design thinking and accessibility to help clients understand user needs, translating them into insights to create and improve experiences for everyone. She is a curious, empathetic, and careful observer who likes to understand the problem very well to create meaningful solutions. Olivia holds a Ph.D. in media accessibility and has also worked in the audiovisual translation industry as a subtitler and accessibility project manager for films.

Marina Ghazaryan

Marina Ghazaryan

Marina is a global market analyst at Nimdzi. Before joining Nimdzi, she developed a strong experience in marketing, specializing in strategic marketing, brand management, and digital marketing strategies, including SMM and SEO. She is passionate about data and investigating market trends, patterns, and user behaviors. The projects she works on include industry reports, competitor benchmarking studies, identification of social media and blog content localization strategies, analysis of brand sentiment, and more.

Nimdzi Advisory in Action

Learn more how Nimdzi's bespoke research helps fashion strategies and products that resonate with their audiences.

Featured Conversations

Take a moment and listen to leading voices in the field of global commerce talk about how to create impactful customer experiences.

Learn From Your Peers

Others have been down the same road before. Learn from some of the leading global brands on how they set up their globalization and localization operations to deliver content to millions of users globally.

15 April 2024

Global Vision, Local Voice: The Evolution of Workday’s Localization Strategy, Lessons in Localization

Under Loy Searle's leadership, Workday's localization strategy has significantly evolved, enhancing its global competitiveness. Centralizing into a single Cente...

9 April 2024

Lessons in Localization: Medable

Dive into Medable's strategic approach to international expansion and localization in the digital medicine space. Learn how they navigate new markets, adapt to ...

14 March 2024

Lessons in Localization: Easygenerator

Easygenerator's localization strategy is a testament to the company's dedication to providing a seamless and localized user experience. With Aurelia at the helm...

13 March 2024

Lessons in Localization: Glovo

How Glovo's 21-language localization program and innovative machine translation collaboration, enhances user experience and market dominance....

6 February 2024

Lessons in Localization: SurveyMonkey

SurveyMonkey's Global Experience & Localization unit is a powerhouse of innovation and strategic impact. Led by Julia Cassidy, the team is on a mission to ensur...

UX Insights

Crafting a user experience that resonates requires a strategy and commitment. Read from our experts on just why UX is essential for global success.

3 July 2023

Accessibility in UX: Design Inclusive Experiences for Everyone

You slept very badly last night and, as a consequence, your attention span (or patience) will be shorter today. It can help if the content you’re reading is s...

18 July 2022

From Domestic to International UX Research: The Why, When and How

Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and...

6 December 2021

What Do Users Think of Your Translations?

Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so....

26 July 2020

Localization UX, Part 2

In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and d...

21 June 2020

Project Underwear: A Study of Online Buyer Behavior and How Language Affects User Choice

Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of inten...

22 April 2020

The Call of Culturalization

One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation...

Learn & Develop New Competence

Don't ever stop learning. Nimdzi offers the opportunity to hone your skills and those of your team through a variety of on-demand learning formats.
Nimdzi Case Study

E-LEARNING: UX and localization: Designing content for global markets

Nimdzi Case Study

WORKSHOP: Global Expansion via data-informed localization strategy

Nimdzi Case Study

WORKSHOP: Writing for an international audience

How Nimdzi Can Help

Nimdzi helps brands to unlock their global potential through consumer insights, training, and expert advisory.