Research

Over the past few years we’ve seen livestreaming and influencers become very successful on Taobao in China. AliExpress started livestreaming in 2017, and in the past year we’ve started seeing livestreaming become more and more popular in our key buyer countries such as Russia, France, Spain, and Poland.

A lesson by Tucker Johnson. About Verizon Media Verizon Media is a global media technology company which, through media brands such as HuffPost, Yahoo, AOL, TechCrunch, and Engadget, helps people stay informed and entertained, and communicate and transact while creating new ways for advertisers and partners to connect. Investing in technologies, the company is focusing […]

New challenges brought about by doing business in our digital world demand new solutions. Some constants still remain, however, without which a text and the quality of its translation would be less than satisfactory. One good example of such a constant is terminology and terminology management. Terminology management includes a number of different aspects, but […]

SAP is a German software company specializing in enterprise software that allows to manage business operations and customer relations. SAP is especially known for its ERP software solutions, but offers an entire suite of products to customers around the world.

Domo is a cloud-native platform that provides data integration and visualization capabilities, as well as a foundation to create custom apps for tracking key business metrics. The company was founded in 2010 and serves the technology, manufacturing, media and entertainment, and other industries.

A workshop specifically for companies in the translation and localization field: language technology providers, language service providers, and companies with growing and maturing localization departments.

VMware is a global leader in cloud infrastructure & digital workspace technology, accelerating digital transformation for evolving IT environments. VMware’s compute, cloud, mobility, networking, and security offerings form a digital foundation that powers the apps, services, and experiences that are transforming the world. For this Lesson in Localization, we spoke with Clara Macedo, Senior Manager of LATAM Localization Operations and Head of Marketing Globalization PMO, and Zhenhui Chao, Localization Manager at VMware.

We recently introduced you to the two- (or five-) second rule, which is essentially the reaction or decision-making time a linguist should spend judging whether to post-edit a segment of machine translation (MT) output or to retranslate it. This rule of thumb aims to help increase the linguist’s productivity when working with MT.

Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared to the olden days, and we’re in the midst of a technological revolution that’s abruptly changed our content consumption habits. It’s now easier than ever to translate applications, localize websites, and make dubbed TV series available to millions of viewers.

If you’re a driver, you’ve probably heard of the two-second rule. Staying at least two seconds behind any vehicle is considered a rule of thumb for drivers wanting to maintain a safe following distance at any speed. The two seconds don’t represent safe stopping distance but rather safe reaction time.