There is a shadow industry driving the growth of ALL global brands: Localization. On Nimdzi LIVE!, we talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.
Nimdzi LIVE! episodes are hosted by a diverse team of experts at Nimdzi Insights. Frequent hosts include Nika Allahverdi (Chief Marketing Officer), Tucker Johnson (Nimdzi co-founder), and Sarah Hickey (VP of Research).
Global companies want to reach their users with a personalized, and understandable message that hits home and appeals to the users’ sensibilities. AI is the most effective way to achieve such a degree of personalization at scale. A recent whitepaper from Pactera Edge, "AI localization: creating user experiences worth remembering", highlights how AI is used […]
Today we do something fun - play games. The team of innovative professionals from the Middlebury Institute of International Studies in Monterey has developed a game to help hone skills related to localization vendor management. We will be playing the game live on-air and talking all things vendor management, so if you'd like to check […]
Voice and the conversational AI field is flourishing. It is redefining how we interact with computers, i.e. NLP, Siri, Alexa, Google Assistant, Apple Watch. Tech giants Alibaba, Amazon, Apple, Facebook, Google, and Microsoft are investing heavily in voice technology in both hardware and software. Famed investor, Mark Cuban, recently stated, “There’s no future that doesn’t […]
Salvo Giammarresi, Head of Localization at AirBnB, will join us on Tuesday for a big announcement. We can't share many details at this time (#nospoilers). But we can assure you that this will change the way global brands facilitate communication across borders. Read about it in the news, or hear about it LIVE with us […]
Our guest today is fluent in the language of data. (He is also fluent in metrics and insights, which are of course different things, as we will discuss in this episode of Nimdzi LIVE!. Yes, we will discuss ROI (return on investment) for localization programs. We will frame the conversation within the larger context of […]
Join GUEST Host Renato Beninatto as he talks with Lionbridge (2021 Nimdzi 100 Ranked #2 LSP) CEO John Fennelly to mark Lionbridge’s 40 years of service to the industry. As usual, we keep it informal on Nimdzi LIVE!, and encourage you to bring your questions and comments. This is your opportunity to join LIVE in […]
Blockchain and Cryptocurrencies: What's it all about? For those of us in language services, these are areas with plenty of new concepts to wrap one's head around. What's real? What's hype? Why should we know about it? In this show, we'll be taking a look at Blockchain from the perspective of the translation industry, including […]
Design-stage localization is a powerful way to continuously release fully localized products like mobile apps, web apps, and games. Because just like localization, design shouldn’t be an afterthought but an integral part of the product development process. Admittedly, it requires change and a shift in the way you work. But with the right mindset, tools, […]
Africa is a continent rich with diverse cultures and over 2,000 languages spoken by various ethnic groups. Exploring these dynamics is exciting, but also presents unique challenges for organizations seeking to localize their products, content, and services for African countries. An Accra-based LSP called Bolingo Consult has been working on a Localization Africa project with […]
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