Market Research

Over the past few years we’ve seen livestreaming and influencers become very successful on Taobao in China. AliExpress started livestreaming in 2017, and in the past year we’ve started seeing livestreaming become more and more popular in our key buyer countries such as Russia, France, Spain, and Poland.

Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of intensive research executed across 74 countries, working with 41 local researchers in 66 languages. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.

In this year’s edition of the Nimdzi Language Technology Atlas, we collected data from providers of more than 700 technology solutions. Analyzed and categorized, this is the only language technology map you will need.

In recent years localizing video games has become one of the essential strategies for reaching more players worldwide. The rapid growth of technology networks, the sophistication of today’s mobile phones and their increased affordability have made it easier for millions of people to access the Android and iOS app stores.

With people forced to sit at their homes because of the COVID-19 pandemic, the global games market is getting stronger.

While one of the key characteristics of the language industry is that so far it has been impervious to crises, the interpreting market might be the sector within the industry that has most heavily been affected by the COVID-19 pandemic—both negatively and positively.

Continuous growth and fragmentation have been the key characteristics of the language services market. Let's see what the data says.

Nimdzi conducted this research project in cooperation with Translated in Argentina (TINA) and the Argentine Association of Language Services (AASL). The goal was to provide an overview of the language service provider (LSP) market in Argentina in 2019.

COVID-19 has evolved into a global event impacting public health as well as the economy. We can venture into speculation about some likely outcomes.

The media and gaming industries are as promising as ever. All forecasts point to growth. The size of the global media industry in 2019 is estimated at around USD 522.2 billion.