We asked over 100 buyers of localization services who work for any number of companies – from small to large organizations – what kept them awake at night. This was not a multiple-choice question.
The top concern across the board is quality. Interesting to note is that the concern for quality among female respondents is almost double that of males.
The demographic, however, that reported the greatest concern for quality lies in respondents younger than 35 years of age. There is a commonly held belief – even if it is not readily or openly discussed – that younger, less experienced professionals need to prove themselves on the job.
Although the data shows stark differences among respondents in some areas, all respondents seem to agree when it comes to cost. While an average of 31.1 percent of respondents reported that quality is the number one concern keeping them up at night, cost concerns reside on the opposite end of the spectrum with an average of only 4.9 percent of respondents reporting that cost was a concern.
The ongoing coronavirus outbreak has been affecting the way businesses and individuals work. What does it mean for the localization industry?
To better illustrate where the localization teams sit within the customer organization, we came up with the Nimdzi Planetary Model.
In this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large, global corporation and a growing startup. He talks about how he created order out of a chaotic loc program and how he grew his team using internal resources. Plus, learn how Patrick is getting loc buy-in from other departments such as content and product development and connecting the loc program’s success to their metrics.