Video game localization A vendor side guide
Game localization services is a USD 330 million market, but there is a far larger market for accompanying services such as testing and game audio localization.
In the next 3 years, business will see an annual growth of at least 8 percent, and top performers will see 20 percent growth (or more). The vendor landscape is dominated by two larger vendors, namely Keywords and Pole to Win, (PtW) with only a handful of mid-sized competitors, and a large number of small firms in need of consolidation. A buyer’s underserved needs include cultural adaptation, integrations, and in-context localization work.
Information contained in this report
- Mobile games
- Multi-vendor AAA title holders
- Technical differentiation
- Small developers
- Soft launches
- Internationalization expertise
- Cultural adaptation
- Testing and engineering services
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