A lesson by Tucker Johnson.
Verizon Media is a global media technology company which, through media brands such as HuffPost, Yahoo, AOL, TechCrunch, and Engadget, helps people stay informed and entertained, and communicate and transact while creating new ways for advertisers and partners to connect. Investing in technologies, the company is focusing on transforming media for tomorrow.
Small team with big reach: Verizon Media represents multiple brands that reach 900 million people worldwide, even though they have a relatively small localization team. This is enabled by a strong emphasis on centralization, standardization, and automation.
Hiring for expertise: Verizon Media has made a conscious effort to hire language experts with localization program management expertise who are equipped to provide cultural insights to their internal stakeholders, going beyond being simple file pushing localization project managers.
Focus on: Enabling go-to-market strategy with high language quality, relevant marketing and editorial content, and user experience backed by a highly automated project workflow, the team is aimed at adding value to partners.
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about.
11 January 2023
Now that markets are down, some have been looking at web3 projects with incredulity, believing it was all just hype and that there’s no need to care about any of it anymore. That would be very wrong. Yes, we are indeed experiencing a crypto winter, and myriad projects promoting blockchain, crypto, or NFTs are long gone.