The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.
A lesson by Tucker Johnson.
About Verizon Media
Verizon Media is a global media technology company which, through media brands such as HuffPost, Yahoo, AOL, TechCrunch, and Engadget, helps people stay informed and entertained, and communicate and transact while creating new ways for advertisers and partners to connect. Investing in technologies, the company is focusing on transforming media for tomorrow.
TL;DR
Small team with big reach: Verizon Media represents multiple brands that reach 900 million people worldwide, even though they have a relatively small localization team. This is enabled by a strong emphasis on centralization, standardization, and automation.
Hiring for expertise: Verizon Media has made a conscious effort to hire language experts with localization program management expertise who are equipped to provide cultural insights to their internal stakeholders, going beyond being simple file pushing localization project managers.
Focus on: Enabling go-to-market strategy with high language quality, relevant marketing and editorial content, and user experience backed by a highly automated project workflow, the team is aimed at adding value to partners.
Fast figures
Included in this lesson in localization
- Program overview
- Project and process management
- Supply chain
- Quality control
- Technology
- Interesting initiatives
This has been a preview. The full report can be accessed online by Nimdzi Partners.
Who should we feature next?
Special thanks to Marina Malkevich, Director of Localization Services at Verizon Media for sharing a valuable lesson in localization.
This Lesson in Localization was prepared by Nimdzi's Managing Director, Tucker Johnson. If you wish to learn more, reach out to Tucker at tucker@nimdzi.com.
