A lesson by Tucker Johnson.
Verizon Media is a global media technology company which, through media brands such as HuffPost, Yahoo, AOL, TechCrunch, and Engadget, helps people stay informed and entertained, and communicate and transact while creating new ways for advertisers and partners to connect. Investing in technologies, the company is focusing on transforming media for tomorrow.
Small team with big reach: Verizon Media represents multiple brands that reach 900 million people worldwide, even though they have a relatively small localization team. This is enabled by a strong emphasis on centralization, standardization, and automation.
Hiring for expertise: Verizon Media has made a conscious effort to hire language experts with localization program management expertise who are equipped to provide cultural insights to their internal stakeholders, going beyond being simple file pushing localization project managers.
Focus on: Enabling go-to-market strategy with high language quality, relevant marketing and editorial content, and user experience backed by a highly automated project workflow, the team is aimed at adding value to partners.
NI is a multinational corporation that produces automated test equipment and virtual instrumentation software. The company offers two lines of products, including engineering software and hardware platforms. They provide integration for modular hardware and open, flexible software systems to consistently support the evolving test and measurement needs of organizations around the world.
Frontier Developments is a UK-based video game development and publishing company with over 25 years’ experience in the industry. The company is best known for its expansive titles such as the massively multiplayer online (MMO) space epic Elite Dangerous and the critically acclaimed simulation games Planet Zoo and Jurassic World Evolution.
Over the past few years we’ve seen livestreaming and influencers become very successful on Taobao in China. AliExpress started livestreaming in 2017, and in the past year we’ve started seeing livestreaming become more and more popular in our key buyer countries such as Russia, France, Spain, and Poland.