A lesson by Tucker Johnson.
Verizon Media is a global media technology company which, through media brands such as HuffPost, Yahoo, AOL, TechCrunch, and Engadget, helps people stay informed and entertained, and communicate and transact while creating new ways for advertisers and partners to connect. Investing in technologies, the company is focusing on transforming media for tomorrow.
Small team with big reach: Verizon Media represents multiple brands that reach 900 million people worldwide, even though they have a relatively small localization team. This is enabled by a strong emphasis on centralization, standardization, and automation.
Hiring for expertise: Verizon Media has made a conscious effort to hire language experts with localization program management expertise who are equipped to provide cultural insights to their internal stakeholders, going beyond being simple file pushing localization project managers.
Focus on: Enabling go-to-market strategy with high language quality, relevant marketing and editorial content, and user experience backed by a highly automated project workflow, the team is aimed at adding value to partners.
Philips is a Dutch multinational health technology company with a long history. Founded over 100 years ago, in 1891, Philips is focused on improving people's health and well-being and enabling better health outcomes for their users.
Change is uncomfortable. Having the autopilot on saves energy and effort. But here is the question lurking behind the question: “How do you know your overall localization process is actually working well, and what exactly constitutes your definition of “well”?”
A localization audit is a powerful tool to help validate an organization’s language program and to reposition its role as a key growth enabler. Whether it’s carried out internally or a company hires external specialists for the job, an audit can serve as a validating pat on the back that will boost the localization leaders’ confidence and/or a much-needed sanity check that will point out areas where the program can do better.