A lesson by Tucker Johnson.
Verizon Media is a global media technology company which, through media brands such as HuffPost, Yahoo, AOL, TechCrunch, and Engadget, helps people stay informed and entertained, and communicate and transact while creating new ways for advertisers and partners to connect. Investing in technologies, the company is focusing on transforming media for tomorrow.
Small team with big reach: Verizon Media represents multiple brands that reach 900 million people worldwide, even though they have a relatively small localization team. This is enabled by a strong emphasis on centralization, standardization, and automation.
Hiring for expertise: Verizon Media has made a conscious effort to hire language experts with localization program management expertise who are equipped to provide cultural insights to their internal stakeholders, going beyond being simple file pushing localization project managers.
Focus on: Enabling go-to-market strategy with high language quality, relevant marketing and editorial content, and user experience backed by a highly automated project workflow, the team is aimed at adding value to partners.
Ah, sales... It’s equal parts black magic, sweat and tears, logic, with a bit of luck sprinkled in to make things interesting (and unpredictable). Sales is a process, however, albeit one that is far from straightforward to grasp without proper training.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars.
Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.