We all have our assumptions around what our buyer personas need. But are those assumptions correct?
A logical step to verify this is to go and interview our top customers. We can ask them questions as if we were a journalist and verify if what we think is right. We can dig deep and ask for the why of things as this will help to obtain real quotes from them - and objections - that we can then use in our marketing messages and sales conversations.
Easier said than done? We hear you! To make your lives easier, we have planned such a questions and answers session for you.Â
The session will be held with Sasan Banava, former Head of Globalization at Uber and Localization Program Manager at Google.
And we look forward to hearing what YOUR questions will be for Sasan.
February, 5 2021
4:30 - 7:00 pm CET | 7:30 - 10:00 am PDT, Virtual
The Q&A Session encourages sales professionals at language service and technology providers to come in with YOUR questions for a real conversation.Â
Sasan Banava was the head of Localization & Internationalization at Uber, and started the in-house localization team at the San Francisco headquarters in late 2015. He expanded the team to 20+ program managers over the last few years, after a successful pitch to the previous CEO in early 2016. Previously, he was a localization program manager at Google for 7.5 years and had driven the localization of over 25 product lines in 70+ languages.
Sasan has also been working as a globalization consultant advising investment banks on the state of the localization industry, vendor space, technology and automation.
Sasan is certified from Stanford University in advanced project management and also holds a certificate from Harvard Business School Executive Education in Leadership & Strategy. Sasan holds a BA from UC Berkeley in Near Eastern studies with emphasis on Persian language and spent two years of his academic life studying computer science. He also holds a commercial pilot’s license.
You can attend in groups of 4 attendees. Price for groups of up to 4 attendees:
Price |
599.50 USDÂ |
Price for Nimdzi Partners |
359.70 USD (40% discount) |
Price for Partner Associations |
479.60 USD (20% discount) |
Would you like to become a Nimdzi partner? Feel free to reach out to [email protected].
Would you like to become a member of a partner association and secure the discounted price? Email [email protected].
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