Q&A With an Expert: Understand your Buyer Persona better
About the Q&A Session
We all have our assumptions around what our buyer personas need. But are those assumptions correct?
A logical step to verify this is to go and interview our top customers. We can ask them questions as if we were a journalist and verify if what we think is right. We can dig deep and ask for the why of things as this will help to obtain real quotes from them - and objections - that we can then use in our marketing messages and sales conversations.
Easier said than done? We hear you! To make your lives easier, we have planned such a questions and answers session for you.
The session will be held with Sasan Banava, former Head of Globalization at Uber and Localization Program Manager at Google.
Format: you ask YOUR questions
These are some of the things we thought of
- What are the typical goals and challenges of a head of localization?
- How do you get informed about which LSP or technology to choose?
- Who do you speak with, what do you read, what events do you attend?
- How is it that the provider can help you? What type of messaging do you feel works?
- What are the best channels to be approached?
- Do you have examples of a sales approach that worked for you? And that didn't?
- What are some counterintuitive sales techniques
And we look forward to hearing what YOUR questions will be for Sasan.
Dates and time:
February, 5 2021
4:30 - 7:00 pm CET | 7:30 - 10:00 am PDT, Virtual
Meet the Expert who knows localization, LSPs and LTPs:
The Q&A Session encourages sales professionals at language service and technology providers to come in with YOUR questions for a real conversation.
Sasan Banava was the head of Localization & Internationalization at Uber, and started the in-house localization team at the San Francisco headquarters in late 2015. He expanded the team to 20+ program managers over the last few years, after a successful pitch to the previous CEO in early 2016. Previously, he was a localization program manager at Google for 7.5 years and had driven the localization of over 25 product lines in 70+ languages.
Sasan has also been working as a globalization consultant advising investment banks on the state of the localization industry, vendor space, technology and automation.
Sasan is certified from Stanford University in advanced project management and also holds a certificate from Harvard Business School Executive Education in Leadership & Strategy. Sasan holds a BA from UC Berkeley in Near Eastern studies with emphasis on Persian language and spent two years of his academic life studying computer science. He also holds a commercial pilot’s license.
Pricing and Special Offers
You can attend in groups of 4 attendees. Price for groups of up to 4 attendees:
|
Price |
599.50 USD |
|
Price for Nimdzi Partners |
359.70 USD (40% discount) |
|
Price for Partner Associations |
479.60 USD (20% discount) |
Would you like to become a Nimdzi partner? Feel free to reach out to [email protected].
Would you like to become a member of a partner association and secure the discounted price? Email [email protected].
