How To Develop & Apply Buyer Personas in Your Business – Learn with David

Buyers are becoming more independent in how they research vendor options and make purchase decisions. Businesses must have a deep understanding of their target audience to tailor their online presence to their audience’s specific needs, styles, and preferences. Buyer Personas and Ideal Buyer Profiles provide guidance to support marketing decisions for driving new business, sales conversations with prospects, as well as customer satisfaction initiatives. This workshop is part of our series on Buyer Personas.

HubSpot is a leading customer relationship management (CRM) platform for scaling companies. Over 100K customers use its marketing, sales, and customer success software to grow better.

Who the workshop is for:

This workshop will look into building buyer personas, and it is specifically aimed at language service providers who are looking to grow their outreach and expand their sales and marketing efforts.

Topics in the workshop include

  • Definitions of Buyer Persona & Ideal Buyer Profile
  • How BPs and IBPs can support business decisions
  • Best practices to develop and apply BPs and IBPs

Main takeaways

  1. Attendees will be able to define the concepts of Buyer Persona and Ideal Buyer Profile.
  2. Attendees will be able to articulate the main differences between those two concepts.
  3. Attendees will be able to apply best practices to develop effective BPs and IBPs for their businesses.
  4. Attendees will be able to sustain and further develop their BPs and IBPs as their businesses grow and evolve.


We have found that it is beneficial for a company to send a group of attendees to the buyer persona workshops, in order to facilitate a company-wide understanding and agreement on who your buyer persona actually are. Our pricing is therefore for groups of 4 people at the time:

  • Price for a group of 4, non-Nimdzi Partners: 599.50 USD
  • Price for a group of 4, Partner Associations  (20% discount, use the code AssociationPartner when registering): 479.60 USD
  • Price for a group of 4, Nimdzi Partners (40% discount, use the code NimdziPartner when registering): 359.70 USD
April, 26th, 2021 - At 6:30AM-9 AM PDT | 3:30-6 PM CET | 9:30 AM-12PM EST Register

Meet your instructor

David Chaves Rodríguez

David Chaves Rodríguez has years of extensive experience with localization. He is currently a Senior Customer Training Specialist at HubSpot where he trains up customers to make the most out of their HubSpot subscriptions. He loves a good sticky business problem to solve. The favorite part of his job are the strategic conversations with his customers that lead to many ah-ha! moments.

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