Buyer Personas that Power Sustainable Growth – with Gráinne Maycock

Discovery and customer centricity is the key to success. Discovering insights into ‘how’ various buyer personas wish to buy services and products from you is key to developing power offers that fuel value driven growth for your organization and help you stand out. In this workshop we will look at the different types of buyer personas that LSP’s and Technology Companies sell to and break down the Discovery – Insights – Innovation elements of buyer persona creation and mapping to develop power offers that resonate and deliver results. This workshop will look into building buyer personas, and it is specifically aimed at language service providers who are looking to grow their outreach and expand their sales and marketing efforts. This workshop is part of our series on Buyer Personas.

Amplexor, an Acolad company, is the #1 LSP in Europe and one of 5 Super Agencies worldwide. With offices in 40+ countries, turnover in excess of $300m and over 2,000 employees it serves some of the most recognized brands worldwide across multiple verticals.

Who the workshop is for:

This workshop will look into building buyer personas, and it is specifically aimed at language service providers who are looking to grow their outreach and expand their sales and marketing efforts.

Topics in the workshop include

  • Discovery and Client Centricity in the Buyer Persona mapping process
  • Aligning your power offer with the Buyer personas you select
  • Powering sustainable growth for today and tomorrow

Main takeaways

  1. Attendees will be able to build their own Buyer Persona and Ideal Buyer Profile
  2. Attendees will be able to harness the power of ‘discovery’ inside their organizations and in the market to define and evolve their Power Offer
  3. Attendees will be able to apply their persona driven power offers to fuel next phase growth.

Pricing

We have found that it is beneficial for a company to send a group of attendees to the buyer persona workshops, in order to facilitate a company-wide understanding and agreement on who your buyer persona actually are. Our pricing is therefore for groups of 4 people at the time:

  • Price for a group of 4, non-Nimdzi Partners: 599.50 USD
  • Price for a group of 4, Partner Associations  (20% discount, use the code AssociationPartner when registering): 479.60 USD
  • Price for a group of 4, Nimdzi Partners (40% discount, use the code NimdziPartner when registering): 359.70 USD
June 24, 2021 7:30-10AM PDT | 4:30-7 PM CET | 10:30 AM-1PM EST Register

Meet your instructor

Gráinne Maycock

Gráinne Maycock has over 2 decades of sales and sales management experience helping fuel growth for some of the largest LSP’s in our industry. She is currently Vice President of Sales at Amplexor, an Acolad company where she helps drives sales strategy and execution as part of the Global Content Solutions division across Ireland, the UK and the United States. Curiosity and the desire to always learn more about the market, customers, trends and fears is central to Gráinne’s approach to powering growth for organizations.

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