How To Develop & Apply Buyer Personas in Your Business: Quarterly Workshops

How To Develop & Apply Buyer Personas in your Business: a Quarterly Workshop

Buyers in the language services and technology industry are becoming more independent in how they research vendor options and make purchase decisions. Businesses must have a deep understanding of their target audience to tailor their online presence to their audience’s specific needs, styles, and preferences. Buyer Personas provide guidance to support marketing decisions for driving new business, sales conversations with prospects, as well as customer satisfaction initiatives.

During these Quarterly Workshops we will explain to you how you can develop buyer personas for you business, and apply them.

Who the workshop is for

There is a general misconception that buyer personas are useful only for marketing people. We find that they are useful for anyone in a client-facing role. This workshop is intended for sales, marketing, customer success and account managers, but also project managers and solution architects at language service and technology companies. Whether you are a seasoned professional or a rookie in the business, you will walk away with new ideas and fresh insights.

What you can expect from the workshop

1.You will be able to define the concepts of Buyer Persona

2.You will be able to apply best practices to develop effective Buyer Personas for your business

3.You will be able to sustain and further develop your Buyer Personas as your businesses grow and evolve.

Pricing

We have found that it is beneficial for a company to send a group of attendees to the buyer persona workshops, in order to facilitate a company-wide understanding and agreement on who your buyer persona actually are. Our pricing is therefore for groups of 4 people at the time:

  • Price for a group of 4, non-Nimdzi Partners: 599.50 USD
  • Price for a group of 4, Partner Associations  (20% discount): 479.60 USD
  • Price for a group of 4, Nimdzi Partners (40% discount): 359.70 USD

Events in this Series

June 2021. Buyer Personas that Power Sustainable Growth

Discovery and customer centricity is the key to success. Discovering insights into ‘how’ various buyer personas wish to buy services and products from you is key to developing power offers that fuel value driven growth for your organization and help you stand out. In this workshop we will look at the different types of buyer personas that LSP’s and Technology Companies sell to and break down the Discovery – Insights – Innovation elements of buyer persona creation and mapping to develop power offers that resonate and deliver results. This workshop will look into building buyer personas, and it is specifically aimed at language service providers who are looking to grow their outreach and expand their sales and marketing efforts.

April 2021. Learn with David Chaves Rodríguez, Senior Customer Training Specialist at HubSpot

Buyers are becoming more independent in how they research vendor options and make purchase decisions. Businesses must have a deep understanding of their target audience to tailor their online presence to their audience’s specific needs, styles, and preferences. Buyer Personas and Ideal Buyer Profiles provide guidance to support marketing decisions for driving new business, sales conversations with prospects, as well as customer satisfaction initiatives. This workshop is part of our series on Buyer Personas.

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