Q&A With an Expert – Lead Conversion Optimization for the Travel Industry

Rahila is the difficult-to-reach buyer persona that you dream of speaking with. She’s the typical person you’d be talking to if your LSP were looking to work with clients in the travel industry. She is the “e-commerce-manager” you’ve dreamed of getting answers from for all of your burning questions.  

This session intends to help you understand how to achieve a qualitative engagement with this type of buyer persona, and convert them into potential clients.

This is a Questions & Answers, or “Ask me anything”, session, so please come prepared with all possible questions that you’d like to ask this type of buyer persona.

This workshop is part of our series on Buyer Personas which includes events on developing/applying buyer personas, creating buyer personas with your colleagues, and opportunities for Q&A sessions with experts who are buyers of language services.  

Who the workshop is for:

There is a general misconception that buyer personas are useful only for marketing people. We find that they are useful for anyone in a client-facing role. This workshop is intended for sales, marketing, customer success and account managers, but also project managers and solution architects at language service and technology companies. Whether you are a seasoned professional or a rookie in the business, you will walk away with new ideas and fresh insights. 

Topics in the workshop include

  • Understand the main challenges of an e-commerce manager
  • Identify how you can help the e-commerce manager buyer persona
  • Learn via which channels this buyer persona likes to be approached, and what your messaging should look like
  • Understand what does not work for this buyer persona
  • Your biggest concerns: You’ll have a chance to ask your own questions and get answers relevant to your work.

Main takeaways

  1. Identifying solid potential localization buyers
  2. Avoiding going-nowhere engagements
  3. Learning how to adapt your sales conversations based on your lead’s profile


Bring up to three colleagues with you when you register. We have found that it is beneficial for a company to send a group of attendees to the buyer persona workshops, in order to facilitate a company-wide understanding and agreement on who your buyer persona actually are. Work together and collaborate in groups. The price of a registration allows for a maximum of 4 people from your group:

  • Price for a group of 4, non-Nimdzi Partners: 599.50 USD
  • Price for a group of 4, Partner Associations  (20% discount, use the code AssociationPartner when registering) 479.60 USD
  • Price for a group of 4, Nimdzi Partners (40% discount, use the code NimdziPartner when registering): 359.70 USD
June 3, 2021 | CET: 4:30 - 7:00 pm PST: 7:30 - 10:00 am Register

Meet your instructor

Rahila Brika

Rahila Brika is the Head of Ecommerce and Direct Sales Spain for Pierre & Vacances Center Parcs Group. She is a Multilingual Marketing & Business Development professional with expertise in digital media and technology. Rahila describes herself as a solutions-focused individual with business acumen and vision in identifying growth opportunities that deliver revenue growth, maximize resources, market share, and market penetration.

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