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TikTok: A Ripe Opportunity for First-Movers

8 March 2020 

This publication was researched and written by Marina Ghazaryan.

Chances are you have heard about the new kid on the block, TikTok. This rapidly growing social media platform is a video-sharing app that allows its 800 million international users to watch, create and share videos from 15 to 60 seconds in length. These videos can be enhanced with a variety of audio and visual effects such as filters, background music and stickers. Users can also connect with each other to create split-screen “duet” videos. TikTok offers arguably the richest set of tools for producing appealing video content among the major social media apps.

The peculiarity of TikTok is that it turns everyone into a creator. Users don’t need to have a high-end camera or master complex video editing programs. Everything is done in-app. There is no shortage of engaging content on the platform, and talented creators see the results very quickly. TikTok has carved out a niche for itself as a leading platform for short-form mobile video content, with a stated mission to inspire creativity and bring joy.

A success story born in China

According to Sensor Tower Store Intelligence’s estimates, the platform is one of the world’s most popular apps, with 1.5 billion downloads on the App Store and Google Play to date. Today, TikTok is available in over 150 markets and in 41 languages.

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full publication contains information on why TikTok has been so wildly successful, and why should marketers factor it into their campaigns for 2020, as well as examples of popular brands using the platform to drive engagement. If you are not a Nimdzi Partner, contact us.

Marina_Ghazaryan_Localization_Researcher_Nimdzi_Insights

This publication was researched and written by Marina Ghazaryan, Nimdzi's Data Analyst. If you wish to learn more about this topic, reach out to Marina at marina@nimdzi.com.

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