This publication was researched and written by Marina Ghazaryan.
Chances are you have heard about the new kid on the block, TikTok. This rapidly growing social media platform is a video-sharing app that allows its 800 million international users to watch, create and share videos from 15 to 60 seconds in length. These videos can be enhanced with a variety of audio and visual effects such as filters, background music and stickers. Users can also connect with each other to create split-screen “duet” videos. TikTok offers arguably the richest set of tools for producing appealing video content among the major social media apps.
The peculiarity of TikTok is that it turns everyone into a creator. Users don’t need to have a high-end camera or master complex video editing programs. Everything is done in-app. There is no shortage of engaging content on the platform, and talented creators see the results very quickly. TikTok has carved out a niche for itself as a leading platform for short-form mobile video content, with a stated mission to inspire creativity and bring joy.
The numbers validate the hunch we all have about video content: it plays an important role in visibility, brand trust, and in the buyer decision-making process.
If you use Snapchat or IGTV, you’re probably familiar with vertical videos. You probably haven’t considered them being in their own category before, though.
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