Thought leadership for LSPs with content, video and Linkedin – Nimdzi LIVE! Episode 30 (feat. Visnja Zeljeznjak)

Let's talk about WHY and HOW LSPs could use Linkedin as their number one thought leadership platform. Let's discuss how video marketing + live streaming are the hottest new trend that is not going away, and how it builds authority, trust and credibility - something LSPs need to close those really big localization accounts. Let's talk about Linkedin as the hottest networking platform where success is measured in the number of conversations, which convert to real sales opportunities. Let's talk about content marketing in general, and what types of content usually lead to establishing credibility and authority.

Our guest today is Visnja Zeljeznjak

Visnja has been live streaming for B2B since November 2020 and she has personally seen success in increased visibility and the ease with which I close new sales deals. We discuss how LSPs should get on the 'video content for thought leadership' train while it's still trivially easy.

About Nimdzi LIVE!

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.

More ways to watch/listen

All episodes are available via multiple online providers - Spotify, Amazon Music, Apple Podcasts, Google Podcasts, Stitcher - download and listen regardless of where you manage your podcasts.

1 July 2021

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