Translate Your Domestic Strategies into International Sales and Profits! Wendy Pease from Rapport International, author of “The Language of Global Marketing” talks today about the insights found within her new book, available for purchase now.
About Wendy: www.wendypease.com
Get the book: https://www.amazon.com/gp/product/1736561405?pf_rd_r=2CDFMD4Y1MXTJQ61M9M9&pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&pd_rd_r=541280b2-3922-41f4-9ff1-9c080925e30e&pd_rd_w=oEuJK&pd_rd_wg=FLth8&ref_=pd_gw_unk
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
All episodes are available via multiple online providers - Spotify, Amazon Music, Apple Podcasts, Google Podcasts, Stitcher - download and listen regardless of where you manage your podcasts.
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Today we do something fun - play games. The team of innovative professionals from the Middlebury Institute of International Studies in Monterey has developed a game to help hone skills related to localization vendor management. We will be playing the game live on-air and talking all things vendor management, so if you'd like to check […]