Report by Miguel Sepulveda.
The skyrocketing popularity of video games can be attributed to two primary factors.
Firstly, advances in technology have allowed the overall video game industry to develop rapidly. This has created a landscape today in which studios of vastly varying sizes around the world are producing games for multiple platforms.
Secondly, as we now live in a world with few digital barriers, distributing a product worldwide has never been easier. An example of this might be distributing a game in the App Store. The App Store is available in 175 countries and regions, and Apple provides support in 40 languages. In order to access this sea of opportunities there are only three requirements you need to follow: join the Apple Developer Program, configure your game’s metadata and required info in the App Store Connect record, and submit your game for review. In most cases, it takes about one to three days to receive approval. It can take up to 24 hours for your app to appear in the App Store after approval, but once your game has been listed there, it’s just one tap away from millions of potential customers.
Creating a video game and making it available to millions of potential gamers is now possible thanks to a multitude of distribution channels, including Google Arcadia, Steam, app stores, PlayStation, Xbox, Nintendo Switch — a game developed in a tiny Portuguese village can easily be made available to gamers in Vietnam.
The technology available to game developers today is nothing short of spectacular, and they have transformed playing video games into an amazing experience. Facial recognition technology, gesture control, high-definition displays, and virtual reality are just some examples of the incredible advances in video games made over the past few years.
This report will illustrate how four types of technology available within the localization industry can be integrated into game development, combining to help reach a global audience in a meaningful and impactful way.
In recent years localizing video games has become one of the essential strategies for reaching more players worldwide. The rapid growth of technology networks, the sophistication of today’s mobile phones and their increased affordability have made it easier for millions of people to access the Android and iOS app stores.
With people forced to sit at their homes because of the COVID-19 pandemic, the global games market is getting stronger.
One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation of the source content. It’s a good start, but there are a multitude of additional factors that developers must take into account when localizing their video game.