Vietnam

The contentious nine-dash line map, which is unrecognized outside the People’s Republic of China (PRC), has been in the news recently with its appearance on an ESPN broadcast and in DreamWorks animated feature film Abominable.

The status quo for global corporations and media doing business in the PRC has been to bow to Chinese influences and censorship pressures to avoid consequences such as getting their products or company banned in the market. With an increased public awareness of this practice comes an increased risk of public backlash, with consequences ranging from public relations issues to mockery to potential boycotting and financial losses.