Video games

We all know how quickly the video game industry has grown into a worldwide market. We also know how important localization and cultural adaption is for companies seeking to go global. But what is the best way to integrate language technology into game development? What technologies are available and which ones are the best?

In recent years localizing video games has become one of the essential strategies for reaching more players worldwide. The rapid growth of technology networks, the sophistication of today’s mobile phones and their increased affordability have made it easier for millions of people to access the Android and iOS app stores.

With people forced to sit at their homes because of the COVID-19 pandemic, the global games market is getting stronger.

Yet another year in a row, revenues in the games industry have increased from USD 137.9 billion in 2018 to USD 152.1 billion in 2019, according to Newzoo. And this is not going to stop.

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]

Unlocalized text embedded in graphics, truncations, grammar issues… Are those relics of past mobile game localizations? Unfortunately, no. Even today, in Q3 2019, you may install a game on your smartphone that boasts of supporting more than 20 languages, and you are still not safe from localization fails.