With people forced to sit at their homes because of the COVID-19 pandemic, the global games market is getting stronger.
One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation of the source content. It’s a good start, but there are a multitude of additional factors that developers must take into account when localizing their video game.
Game localization services is a USD 330 million market, but there is a far larger market for accompanying services such as testing and game audio localization.
According to the Entertainment Software Association, the US gaming industry earned over USD 30 billion in 2016. With these high stakes, it would seem very reasonable to assume that localization would play an important role in order to reach a global audience. However, some Nintendo gamers are concerned that localization creates censorship […]