Transcreation

Transcreation is one of the hottest buzzwords in the language services industry. Everybody wants to have their content transcreated because it sounds fancier and more sophisticated than translation. Some would say that adapting puns and idioms from one language to another is transcreation or creative translation.

Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved. […]