terminology

Words matter. Ideas matter. They always have. But, in the current context of continued protests across the US in support of the Black Lives Matter movement against ongoing racial discrimination and police brutality, companies are finally listening en masse and are beginning to take genuine action.

Last week we spoke about the importance of managing terminology company-wide. Once this challenge is accepted, an organization or team needs to establish some terminology management metrics.

In last week’s Nimdzi’s Finger Food post, we discussed the Games as a Service business model in the game industry. We’re talking about games that are alive and in continuous development, engaging the gamer community through different strategies, such as season passes, subscriptions or microtransactions.