Media localization

The last Academy Awards ceremony has put media localization on everyone’s mind. For the first time in film history,

In the last Nimdzi Finger Food pieces of this series, we talked about subtitling. And one of the categories that we discussed were intralingual subtitles, that is, subtitles that are written in the same language that is being spoken in the audiovisual content.

Subtitling is a service aimed at helping viewers access audiovisual content. Subtitles are chunks of text presented usually at the bottom of the screen (but not always) that convey the original dialogues translated into the target languages. Subtitles can also include other elements that appear in images such as newspapers headlines, notes, messages on a phone, letters, etc.

A couple of weeks ago, we discussed the difference between audiovisual translation and media localization. In this Nimdzi Finger Food, we will review the different terms used to describe media localization modes related to audio recording.

We come across different terms when it comes to media localization. Or is it audiovisual translation? Is there any difference between the two? Audiovisual translation is actually one of the many processes within the wider term of (media) localization.

In 2017, a research report commissioned by Voices.com put the global market for audio recording at USD 4.4 billion.

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]

More than 30 companies compete in the media localization tools arena. It’s quite an attractive market with the potential to still win giants like Netflix, Amazon Prime or Hulu, as well as their entire supplier network.                                        […]

Driven by a massive surge in demand from Netflix, Hulu, Amazon Prime, and their counterparts around the world, software tools that automate subtitling and dubbing spring up everywhere.                                                        […]