The HubSpot localization team has positioned itself as a high-priority (revenue-generating) strategic function critical to the continued growth of the company, with a broad scope of responsibilities that goes beyond providing translations. A key to their success has been their tight collaboration between localization and other core teams.
15 June 2020
The numbers validate the hunch we all have about video content: it plays an important role in visibility, brand trust, and in the buyer decision-making process.
10 February 2020
Sales is a function that happens (or should happen) every single time a customer or potential customer interacts with, hears about, or talks about your company. Ultimately, everybody in the company is responsible for sales.
9 December 2019
The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]
6 August 2019
The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]
6 August 2019
13 June 2018