Marketing

The HubSpot localization team has positioned itself as a high-priority (revenue-generating) strategic function critical to the continued growth of the company, with a broad scope of responsibilities that goes beyond providing translations. A key to their success has been their tight collaboration between localization and other core teams.

The numbers validate the hunch we all have about video content: it plays an important role in visibility, brand trust, and in the buyer decision-making process.

Sales is a function that happens (or should happen) every single time a customer or potential customer interacts with, hears about, or talks about your company. Ultimately, everybody in the company is responsible for sales.

In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations!

Language services and technology provider SDL announces the launch of a new tool, SDL Content Assistant, taking another step away from traditional translation services towards comprehensive content delivery management. Nimdzi analysts obtained an advanced briefing on this new tool and have performed a preliminary analysis of the features, which we have summarized below. SDL Content […]

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]