Localization

Rapidly developing markets of IT, video games, e-commerce, mobile applications, and others call for more flexibility in their processes. As more software teams transitioned to agile cycles, localization needed to “keep up.”, and a couple of years ago a trend of agile localization emerged.                       […]

In this episode, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.                           […]

GALA is the Globalization and Localization Association’s annual conference. The global, non-profit trade association aims to support the language industry by creating communities, championing standards, sharing knowledge, and advancing technology.                                           Conference Report: GALA 2019 […]

In this episode of Globally Speaking, we talk about the phenomenon of social conformity or following the heard. Often, people don’t know why they are doing things the way they are, but by digging deeper, you can shake up your business and improve your processes.                     […]

Ever since the end of World War II and its bid to gain independence, Indonesia has been deliberate and thorough in its application of unified language policy. Many observers would agree it has been a success, especially considering the daunting task faced by the Indonesian state.                   […]

So, just what "is" internationalization? Where is the line drawn between internationalization and localization, and how do these pieces fit together? Sometimes, if people are not clear with the definitions of these terms, they just get everybody confused at the cocktail party.                            […]

Lobbying is one of those activities that can sometimes carry a negative connotation. However, we hear about the power of lobbying in making government change and in advancing the interests of certain categories of business. Tune in as hosts, Renato Beninatto and Michael Stevens interview a key player who promotes the language enterprise advocates on […]

The number of Internet users in Africa will likely continue to increase in the coming years. By creating culturally-relevant and accessible content in languages that people understand is an opportunity staring you right in the face, and probably one you don’t want to ignore.                        […]

It's 2019, so it's of no surprise to anyone that social media should be considered when thinking about marketing and reaching your target audience. If you want to make sure that your business grows, social media is a great place to start.                              […]

In this episode of Globally Speaking, we hear from Max Troyer, Associate Professor at the Middlebury Institute of International Studies at Monterey. We'll hear about the necessary curriculum to educate future localization professionals, new skills that are required, where graduates end up working, typical career paths, and the reasons to consider expanding mentorship in the industry.  […]