Localization

It is no longer a controversial statement to say that the workplace is changing. The increasingly competitive market for talented labor is leading companies to rethink traditional management philosophies in order to remain attractive to the most qualified applicants.

Unlocalized text embedded in graphics, truncations, grammar issues… Are those relics of past mobile game localizations? Unfortunately, no. Even today, in Q3 2019, you may install a game on your smartphone that boasts of supporting more than 20 languages, and you are still not safe from localization fails.

In this episode of Globally Speaking, we chat with Ultan O’Broin, long-term IT Product Manager, about the staggering rate of change, how innovation is related to empathy and how to get started. Plus, learn what a crapplication is and why he wears three watches. Podcast: Around-the-clock InnovationFeaturing Ultan O’Broin, long-term IT Product Manager Today's discussion […]

In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how "just translation" usually doesn’t cut it. Podcast: Unpacking the Complexities […]

In this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin, and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between tools isn’t enough and why custom development of TMS and content management systems (CMS) is crucial […]

In this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made born out of cultural misunderstandings, how to manage varying cultural norms across a global company, the “people implications” of your global business strategy, and […]

In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition […]

In early May, the European Language Industry Association (ELIA) hosted over 70 localization professionals in Dubrovnik, Croatia for ELIA ND Focus on Executives. Six months after attending the ELIA Focus on Project Management event in Porto, Nimdzi Managing Director, Tucker Johnson, was again invited to facilitate one of the two workshop tracks at the Focus […]

In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream. Podcast: the localization contrarian Today's discussion In […]

In this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a little about manscaping, too. Podcast: Is it AI, or is it PowerPoint? Today's discussion In this episode of […]