Global market

How do you localize for Japanese Netflix users who are too young to know the language's three different writing systems — hiragana, katakana, and kanji? Yuka Ogasawara, Language Manager for Japanese at Netflix-Tokyo,  localizes marketing copies, synopses, and titles of various movies while maintaining a high local language quality for the Japanese market.        […]

In today's podcast, our hosts discuss the Machine Translation Maturity Model (MTMM) with Global Product Marketing Director, Jordi Mon Companys, and with Valeria Cannavina, the Senior Project Manager at Donnelley Language Solutions. Together, they discuss how to facilitate an improved intra-company workflow with a clear focus on product strategy, launch, and growth        […]

In today's podcast, we discuss Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files with advanced security far beyond traditional methods. Listen as we speak to Hanna Kanabiajeuskaja about the many benefits that Box has to offer localization professionals                  […]

Japan – the world's third largest economy – is often considered to be the toughest global localization market. However, Japan offers countless opportunities for companies and LSPs that understand how Japanese localization differs from standard practices in Europe, the Americas, and other Asian countries. Join us for a guided tour of the Japanese localization market […]

What is glocalism? Open-access markets means a greater merchant responsibility to offer products and services that are relevant in other locales. Each corner of the globe has a unique history and culture, and from those unique experiences spring unique values and perceptions. This impacts on customer online preferences and purchasing habits. Have you gone glocal?      […]

Reaching out to a global market with a local view could end up costing your company a lot of money not to mention its reputation. Are you reaching out to the global market with a local view? Before you expand your brand overseas, stop and consider its message                  […]