Geocultural insights

Words matter. Ideas matter. They always have. But, in the current context of continued protests across the US in support of the Black Lives Matter movement against ongoing racial discrimination and police brutality, companies are finally listening en masse and are beginning to take genuine action.

At Nimdzi, we categorize global readiness into five pillars of intelligence. How do they relate to the geopolitical events of the last year?

McDonald’s Portugal recently made headlines after a Halloween campaign backfired. In an attempt to celebrate the spooky season, the fast-food giant’s Portuguese branch released a special Halloween edition of its ice cream Sundae.