Alessandra Binazzi

Podcast: Unpacking the Complexities of Global Digital Marketing

Podcast: Unpacking the Complexities of Global Digital Marketing Public 

In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how “just translation” usually doesn’t cut it. Podcast: Unpacking the Complexities […]

The Customization Conundrum

Podcast: The Customization Conundrum Public 

In this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin, and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between tools isn’t enough and why custom development of TMS and content management systems (CMS) is crucial […]

Managing Human Resources Across Cultures

Podcast: Managing Human Resources Across Cultures Public 

In this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made born out of cultural misunderstandings, how to manage varying cultural norms across a global company, the “people implications” of your global business strategy, and […]

ASICS

Podcast: How ASICS Is Running to Global Markets Public 

In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition […]

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