Africa: The Land of (Localization) Opportunity – Nimdzi Finger Food

58 percent of respondents in North Africa, and nearly 40 percent of respondents in Sub-Saharan Africa reported that the internet’s lack of culturally and linguistically-relevant content was one of the most significant reasons why these mobile users chose not to access the Internet. In Egypt alone, 70 percent of those surveyed identified this to be a problem.