A lesson by Hannah Leske.
Most people with significant experience booking travel online are likely to be familiar with Skyscanner. The web- and app-based company has come a long way since its early days as a flight search engine, to become a global leader in the travel industry. Skyscanner helps travelers find inspiration and deals as well as book and manage their trips. Today, more than 100 million users enjoy the company’s services every month.
For this Lesson in Localization, Nimdzi spoke with Valeria Nanni and Hristina Racheva from the Skyscanner localization team.
The “Spotify model”: Small teams come together in larger “tribes,” who work autonomously and maintain an agile approach to development and collaboration.
A strong focus on team cohesion and support: With employees working across a number of countries, the localization team goes above and beyond to foster a positive team culture.
A new hybrid model for managing vendors: Having recently implemented a new model to simplify the localization supply chain, Skyscanner’s localization team now works with four freelance translators and one medium-sized language service provider (LSP).
A foundation of solid research and careful deliberation: For decisions pertaining to vendors and tech resources alike, the localization team doesn’t rush into things. Decisions are made only after all options have been adequately researched and assessed in order to ensure the best results.
International growth sooner or later becomes an objective for many companies, regardless of the sector they operate in or the product they offer. International growth cannot properly be supported nor sustained without adopting a solid localization strategy, however. But there’s one vitally important component to any expansion strategy that is quite often forgotten: pricing
Freelance translators, agencies, in-house linguists, global content creators — there are so many different ways you can structure your team in order to get your content translated most effectively.
Atlassian provides a plethora of tools and apps to help businesses simplify organization, communication, integration, strategic planning, and even coding and shipping. The company has offices all over the globe and its products are used by many thousands of teams.