Lessons in Localization: Şişecam


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Şişecam does localization.

A lesson by Hannah Leske.


About Şişecam


Şişecam (pronounced shi-she-jam) was founded in 1935 to establish Turkey’s glass industry in line with the vision of Mustafa Kemal Atatürk. Today, Şişecam is a major global player in the fields of glass and chemicals and is the only global company operating in all core areas of glass production, including flat glass, glassware, glass packaging and glass fiber. Currently, Şişecam ranks among the world’s top two manufacturers of glassware and the top five producers of glass packaging and flat glass. 

Driven forward by its highly competent human resources and smart technologies, Şişecam is continuously transforming its digital infrastructure and corporate culture taking into account the needs of the future.

With 88 years of experience and more than 24,000 employees, Şişecam boasts production facilities in 14 countries on four continents and operates a sales network in more than 150 countries worldwide. The company is moving forward on its growth journey in line with its Global Excellence strategy and is powered by an inclusive approach that supports the development of its entire ecosystem.


The localization team works with source content in both English and Turkish (but mostly Turkish!) which adds an extra layer of complexity to most jobs.

Both the supply chain and tech stack are very well suited for the team’s current demands but global content and localization program manager, Olga, is open to change as the localization needs change and develop.

Machine translation is not only considered for localization purposes: Şişecam is looking at how it can add value to the entire company.


Fast facts:

Included in this Lesson in Localization

  • Localization at Syncron: an overview
  • Organization & Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives


This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Olga Hergül, Global Content and Localization Program Manager at Şişecam for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

3 April 2023

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