Successful global brands understand that succeeding in global markets requires more than translation. In order to surprise and delight global customers, you need to understand the cultural and political currents running in each market. Nimdzi works with our clients to develop the four key global organizational intelligences: Market Intelligence, Language Intelligence, Geopolitical Intelligence, and Cultural Intelligence.
Nimdzi maintains a database of market insights for >80 countries around the world. While other research companies may collect data in English through impersonal platforms, Nimdzi works with sample populations for each market in their local languages. Our hands-on approach to collecting and analyzing this data allows us to uncover invaluable cultural insights that go above and beyond simple statistics.
While our database is not public, we have selected some interesting datapoints that you can interact with in a virtual Market Explorer.
It’s impossible to please everybody. But that doesn’t mean that you shouldn’t take precautions. Nimdzi’s team of geocultural and geopolitical experts help global brands take a proactive approach to avoiding embarrassing (and expensive) cultural missteps. Find out more about how to protect your brand by scheduling a private webinar or downloading the informational deck.
What do developers need to know to design culturally relevant products? What information would help your sales team better engage with local customers? Sometimes you just need some quick and concise insights to enable your internal teams to meet their goals. Nimdzi works with our clients to develop highly sharable, company-branded presentations and documentation for educating internal stakeholders.
You only get one chance to make a great first impression. Mistakes made entering new markets can haunt brands for years. Local advertising regulations, shipping and logistics, social media consumption behavior… There is much more to consider beyond translation. Nimdzi works with global brands to design data-driven market entry strategies for a lasting, positive first impression. Click below to download an example of a custom market evaluation developed for a Nimdzi client.
Nimdzi maintains an extensive database of culturally relevant data for over 80 countries, which allows us to provide quick responses to our clients seeking insights. However, many brands that we work with require more data specific to their brands. We work with these clients to design custom research projects that meet their specific needs without breaking the budget.