A lesson by Hannah Leske.
The American-based game developer has grown exponentially from its humble beginnings in a converted shop alongside a highway and now boasts over 3,000 employees across more than 20 offices worldwide.
The company is also behind the likes of League of Legends: Wild Rift, Valorant, Legends of Runeterra, and Teamfight Tactics, with more eagerly anticipated games such as Project L in the works.
Evidently, the company’s localization team has been getting something right! We met with localization experts Sarkhan Lyutfaliev and Denisse Kreeger to discuss their approach to the challenges of game localization.
External partners are treated as extensions of the internal team and assist with almost all stages of localization.
Gathering feedback doesn’t need to be complicated and detailed — the Riot Games localization team proves that, with the right approach, the simple question “How do you feel about the experience in your native language?” can be an effective tracking tool.
Localization is important, but player experience is paramount: The team is aware that it needs to balance its desire to provide as many languages as possible with its ability to localize content accurately.
Since 2004, KAYAK has been revolutionizing the travel industry. As a metasearch, KAYAK searches other sites to show travelers the information they need to make confident travel decisions. Each year KAYAK processes billions of queries for travel information, helping travelers worldwide find the right flights, hotels, rental cars, and vacation packages.
The translation technology landscape is continually evolving, and it’s quite impressive to see just how many tools are out there right now. Yet, given the sheer number of available platforms, it can be quite daunting and confusing to shop for a solution, and you may be worrying whether you have to spend a fortune to get what you need. The good news is that with a wide variety of tools, comes a wide variety of options — for all budget levels.
Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has.