A lesson by Hannah Leske.
The American-based game developer has grown exponentially from its humble beginnings in a converted shop alongside a highway and now boasts over 3,000 employees across more than 20 offices worldwide.
The company is also behind the likes of League of Legends: Wild Rift, Valorant, Legends of Runeterra, and Teamfight Tactics, with more eagerly anticipated games such as Project L in the works.
Evidently, the company’s localization team has been getting something right! We met with localization experts Sarkhan Lyutfaliev and Denisse Kreeger to discuss their approach to the challenges of game localization.
External partners are treated as extensions of the internal team and assist with almost all stages of localization.
Gathering feedback doesn’t need to be complicated and detailed — the Riot Games localization team proves that, with the right approach, the simple question “How do you feel about the experience in your native language?” can be an effective tracking tool.
Localization is important, but player experience is paramount: The team is aware that it needs to balance its desire to provide as many languages as possible with its ability to localize content accurately.
International growth sooner or later becomes an objective for many companies, regardless of the sector they operate in or the product they offer. International growth cannot properly be supported nor sustained without adopting a solid localization strategy, however. But there’s one vitally important component to any expansion strategy that is quite often forgotten: pricing
Freelance translators, agencies, in-house linguists, global content creators — there are so many different ways you can structure your team in order to get your content translated most effectively.
The gaming industry accounts for 26% of total revenue in the media industry and it is projected to increase to USD 196 billion by 2022. The purpose of this report is to provide a comprehensive picture of the total addressable market (TAM) for multilingual user-generated content (UGC) for player support in the gaming industry.