Research

We're the kind of guys who like to learn something useful each day. Recently, we read about an interesting concept. It's called the Jell-O effect. We're sharing it with you too now, the altruists that we are. And who knows? It just might help you to better understand one of the many facets of the […]

New to localization? A buyer looking to better understand what’s in store for you, or a language industry veteran? No matter who you are or why you came, welcome to the jungle. We got fun and languages aplenty for you!                                  […]

Inexperienced consumers often confuse machine translation and human translation – until, that is, their foreign customers start screaming at them. And sometimes new language technology providers eager to sell their latest and greatest, complicate matters even further. Technology advancements are great, and we're all for it, so please don't sell us snake oil      […]

Welcome to the language services industry! We have fun here and we hope you will too. And why wouldn't you? This is by far the most fascinating industry in the world. We have dedicated decades of our lives to localization. It is not just a job, but also a passion and a way of life […]

We’ve all used KPIs and SLAs before (or at least talked about them). They are part of our everyday vocabulary. In fact, many of us have used them to the point where we have forgotten what they even stand for. (Hint: Key Performance Indicators and Service Level Agreements… not that you needed reminding). Sure, we understand that […]