Research

The HubSpot localization team has positioned itself as a high-priority (revenue-generating) strategic function critical to the continued growth of the company, with a broad scope of responsibilities that goes beyond providing translations. A key to their success has been their tight collaboration between localization and other core teams.

In this year’s edition of the Nimdzi Language Technology Atlas, we collected data from providers of more than 700 technology solutions. Analyzed and categorized, this is the only language technology map you will need.

Now is an exciting time for media localization, with technologies improving across the board making automated subtitling and dubbing an actual possibility. With machine dubbing, we're still far from having automated voices that sound like real human actors expressing emotions and delivering high-quality acting performances.

Certifications for linguists are, historically speaking, a relatively new phenomenon. The jobs of both interpreters and translators developed organically throughout time and certifications only appeared on the horizon within the last century. Yet, the topic of certifications throws up a seemingly age-old discussion about whether they should be a mandatory requirement for anyone offering translation and interpreting services — and for good reason. Because this is a more complex topic than one might think.

One year ago, we called the VIT hype a solution without a problem. In times of COVID-19 it has now become the solution to the problem. We figured this might be a good time to clarify the difference between some remote interpreting acronyms that easily get mixed up: VIT, VRI, OPI, and RSI.

In recent years localizing video games has become one of the essential strategies for reaching more players worldwide. The rapid growth of technology networks, the sophistication of today’s mobile phones and their increased affordability have made it easier for millions of people to access the Android and iOS app stores.

With the ever-increasing pressure of an impending product launch date, it is quite frequent for clients and language partners to get caught up in day-to-day activities. The focus is on the deliverables, naturally. The important factors that help make a healthy client-vendor partnership get less attention.

With people forced to sit at their homes because of the COVID-19 pandemic, the global games market is getting stronger.

Why is keyword optimization and localization such an essential part of a company’s globalization strategy?

One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation of the source content. It’s a good start, but there are a multitude of additional factors that developers must take into account when localizing their video game.