Nimdzi Research » Nimdzi Insights

In last week’s Nimdzi’s Finger Food post, we discussed the Games as a Service business model in the game industry. We’re talking about games that are alive and in continuous development, engaging the gamer community through different strategies, such as season passes, subscriptions or microtransactions.

4 December 2019

Daily Text Updates in Games How to Get Them Right – Nimdzi Finger Food

Nimdzi Finger Food

Let's clarify. Translation mistakes ARE fixable. Most of the time, anyway. Usually, the solution is to throw more money at it, to correct the problem and, if the language services provider (LSP) is the one at fault, it’s up to him to foot the bill.

2 December 2019

The Cost of Mistakes – Nimdzi Finger Food

Nimdzi Finger Food

From November 6-8, LocWorld returned to Silicon Valley for the sixth time since the conference series first launched in 2003. Given the theme of the 2019 conferences — Go global, be global! — the location was particularly apt.

1 December 2019

LocWorld 41 in Silicon Valley – Nimdzi Conference Report Public

Interpreting

In every country, the level of centralization of government contracts has a huge impact on the interpreting market. We found that there is a Centralization Goldilocks Zone in which the markets flourish best.

29 November 2019

The Centralization Goldilocks Zone – Nimdzi Finger Food

Nimdzi Finger Food

Turn around, and look at how many text updates you can see... One of the main pains challenges of game localization projects is to handle the avalanche of daily text updates that come with the localization of certain games. These requests are becoming more and more common. Particularly, for those games that fall under the GaaS (Games as a Service) model or live games. These are different from the traditional model of Games as a Product or one-time-purchase games.

27 November 2019

Games as a Service – Nimdzi Finger Food

Nimdzi Finger Food

The interpreting market is a diverse and complex sector within the language industry. There are different modes — consecutive, simultaneous, and whispered interpreting — and different modalities, i.e. onsite, over-the-phone (OPI), and video-remote interpreting (VRI). There are different types of interpreting, like medical, legal, community, and conference interpreting and all of them come with their own requirements.

26 November 2019

Interpreting Across the Globe: No One Size Fits AllPublic

Full Report Interpreting Language services industry

Here and there, continuous localization (CL) is everywhere. But exactly how continuous is the approach of your language services provider (LSP)? One can notice a shiny "CL" label sparkling on almost every offer now.

25 November 2019

5 Continuous Localization Questions to Ask – Nimdzi Finger Food

Nimdzi Finger Food

McDonald’s Portugal recently made headlines after a Halloween campaign backfired. In an attempt to celebrate the spooky season, the fast-food giant’s Portuguese branch released a special Halloween edition of its ice cream Sundae.

24 November 2019

I’m Not Lovin’ It: The Bloody Sundae Incident Public

Geocultural Insights

Over the course of Nimdzi Insights’ various research projects, we have consistently found that the one thing (editor’s note: among many, admittedly) that can make or break localization operations, whether on the buyers’ side or on the language services providers’ (LSP) side is the following:

22 November 2019

Buyers & LSP readiness: How ready are you? – Nimdzi Finger Food

Nimdzi Finger Food

In last week’s Nimdzi Finger Food post we talked about cloud gaming - both a technological shift & a change in how people play games - which is undoubtedly the major future disruptor in the video game sector. So, just how will the emergence of cloud gaming impact the localization industry?

20 November 2019

Cloud Gaming: How Will it Impact Localization Operations? – Nimdzi Finger Food

Nimdzi Finger Food