Research

Multimedia localization is perhaps not the hot topic these days. It may no longer have the "newness" of neural MT, or the mystery of transcreation. Multimedia localization has been around for a while. However, this by no means gives us permission to overlook this crucial aspect of localization                […]

Full-service multimedia localization is a service into which LSPs are reaching. In fact, it has been happening already for years. But we don’t talk about this critical component of language services nearly as much as we should. Perhaps multimedia just isn’t seen as a sexy topic, but we believe it should be        […]

It is often not enough for LSPs to offer a solid service - they need to be able to adapt that service to fit the specific needs of their customers. Of course, at the lowest possible cost. Read on to learn about the pros and cons to both LSP standardization and flexibility        […]

Did you think the biggest threat to translation business is machine translation? Depending on where you are doing business, you may need to think again. Let's take a look at how mandated tendering has slowly but surely been destroying LSP profitability in the Russian market and what some savvy LSPs are doing about it    […]

How IKEA Does It Introduction For the purposes of this report, we will be discussing IKEA Group, otherwise known as Ingka Holding, which technically operates as a franchise for Inter IKEA Holding. IKEA Group, headquartered in Malmö, Sweden, is responsible for running the global retail operations for IKEA and this is where we focus our […]

Just how does IKEA do it? In this report, we focus on IKEA's centralization and localization processes and localization budget, as well as the structure and processes for their successful project management, quality control, vendor management, and technology                                    […]

How Netflix Does It Introduction Netflix is trudging forward and directly toward world domination. The company has found a formula that seems to work for them for international expansion. The higher ups within the company have made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix […]

Netflix is trudging straight toward world domination. They have found a formula that seems to work for them for international expansion, and upper management has made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix will slow down now. So how do they do it?      […]

    [printfriendly] Location, Location, Location! Where Top LSPs Set Up Shop -  Report Summary -  Language service is, by definition, a global industry. Language service buyers (LSBs) rely upon a network of language services providers (LSPs) to help them on their journey to world domination by increasing their global footprint. How do LSPs position themselves in […]

[printfriendly] Money spent online: who, where, and how much? -  Report summary -  The future of business is online. Online subscription services stream music directly to end-users without ever having to ship an album. The growth of online activity even affects companies that sell physical goods in brick-and-mortar stores by making it easier for them […]