Research

Words matter. Ideas matter. They always have. But, in the current context of continued protests across the US in support of the Black Lives Matter movement against ongoing racial discrimination and police brutality, companies are finally listening en masse and are beginning to take genuine action.

Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of intensive research executed across 74 countries, working with 41 local researchers in 66 languages. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.

In May, Nimdzi participated in a private demo of SDL’s new enterprise product, SDL Language Cloud. Our initial impression is that this new product represents a strong step away from SDL’s old-fashioned Worldserver and translation management system (TMS) interfaces into an all-new user experience.

The HubSpot localization team has positioned itself as a high-priority (revenue-generating) strategic function critical to the continued growth of the company, with a broad scope of responsibilities that goes beyond providing translations. A key to their success has been their tight collaboration between localization and other core teams.

In this year’s edition of the Nimdzi Language Technology Atlas, we collected data from providers of more than 700 technology solutions. Analyzed and categorized, this is the only language technology map you will need.

Now is an exciting time for media localization, with technologies improving across the board making automated subtitling and dubbing an actual possibility. With machine dubbing, we're still far from having automated voices that sound like real human actors expressing emotions and delivering high-quality acting performances.

Certifications for linguists are, historically speaking, a relatively new phenomenon. The jobs of both interpreters and translators developed organically throughout time and certifications only appeared on the horizon within the last century. Yet, the topic of certifications throws up a seemingly age-old discussion about whether they should be a mandatory requirement for anyone offering translation and interpreting services — and for good reason. Because this is a more complex topic than one might think.

One year ago, we called the VIT hype a solution without a problem. In times of COVID-19 it has now become the solution to the problem. We figured this might be a good time to clarify the difference between some remote interpreting acronyms that easily get mixed up: VIT, VRI, OPI, and RSI.

In recent years localizing video games has become one of the essential strategies for reaching more players worldwide. The rapid growth of technology networks, the sophistication of today’s mobile phones and their increased affordability have made it easier for millions of people to access the Android and iOS app stores.

With the ever-increasing pressure of an impending product launch date, it is quite frequent for clients and language partners to get caught up in day-to-day activities. The focus is on the deliverables, naturally. The important factors that help make a healthy client-vendor partnership get less attention.