Research

How do you localize for Japanese Netflix users who are too young to know the language's three different writing systems — hiragana, katakana, and kanji? Yuka Ogasawara, Language Manager for Japanese at Netflix-Tokyo,  localizes marketing copies, synopses, and titles of various movies while maintaining a high local language quality for the Japanese market.        […]

There is a new market niche for MT selection and the need for independent evaluation is rising. In this article, we look at human MT evaluation over API as well as automated MT evaluation. We review ONEs, human MT evaluation from One Hour Translation, and Inten.to, an automated MT evaluation/marketplace service. Both are available via API    […]

In this revised version, we update figures for many companies with more accurate and more recent numbers. We have also split the reports into three sections, namely the Nimdzi 100 LSP rankings, the language services market analysis, and the language services industry growth                          […]

In this revised version of the Nimdzi 100, we have split the reports into three sections, namely Nimdzi 100 LSP rankings, language services market analysis, and language services industry growth. Areas showing growth in language services include translation generalists, interpreting and telephone interpreting services, and government and defense contractors. Want to take a closer look? […]

In this revised version of the Nimdzi 100,  we've added watch lists that include companies showing promising growth in the language services industry, and have also included language services providers without a definitive revenue estimate. Read more to learn about the companies that have had a significant impact on the language services market      […]

According to the Entertainment Software Association, the US gaming industry earned over USD 30 billion in 2016. With these high stakes, it would seem very reasonable to assume that localization would play an important role in order to reach a global audience. However, some Nintendo gamers are concerned that localization creates censorship        […]

In today's podcast, our hosts discuss the Machine Translation Maturity Model (MTMM) with Global Product Marketing Director, Jordi Mon Companys, and with Valeria Cannavina, the Senior Project Manager at Donnelley Language Solutions. Together, they discuss how to facilitate an improved intra-company workflow with a clear focus on product strategy, launch, and growth        […]

We take a look at text to speech technology, TTS investment, how marketers are leveraging the use of TTS, and the rise of virtual assistants vis à vis ecommerce. We share advice from industry leaders, including advice from Constantino de Miguel of Prime Voices who sheds some light on the pros and cons of TTS  […]

Text-to-speech (TTS)Rising trends in TTS technology Introduction -  Text to speech technology has had a long history. In fact, it has been around for some 240 years but is only now being realized on a global scale. More and more industries are investing in text to speech technology to compete in their markets and enhance […]

Social media marketing is where it's at. No matter what it is your selling, it all comes down to marketing. It's about effectively reaching our audience, conveying our message, and gaining our desired results. But what happens when certain marketers don't play by the rules? How did Russian operatives beat us at our own game?  […]