It’s often said that “the show must go on,” but can the show really keep going when production is hamstrung by a global pandemic and the show’s crew are required to maintain physical distance from one another? COVID-19 and the resulting social distancing requirements have disrupted practically every industry on the planet. As a result, the spring of 2020 was marked by professionals in every industry scrambling to create solutions to accommodate the challenges of working through the many unknowns of the pandemic.
In the media industry, one of the many challenges that quickly became evident was the apparent incongruence of recording vocal talent with the work-from-home phenomenon. Traditionally, dubbing is a part of the production process that is very heavy in its need for resources as well as personnel. Unlike, for example, script writing or subtitling, dubbing has an intrinsic requirement of specific hardware which until now was normally only found inside of a studio. This is clearly problematic in the current paradigm as the studios containing that hardware are rendered inaccessible and the individuals involved in the dubbing process are forced to collaborate remotely. Thus began the process of building a system around remote recording.
The “Languages & The Media” conference is an international conference focused on audiovisual language transfer in the media. This year, the event took place from November 7-9, 2022, and Nimdzi’s analysts joined the conversation to bring you the latest and greatest information and trends from the vibrant field of media localization.
On October 17, 2022, TransPerfect announced the acquisition of Hiventy, a prominent media localization company based in France and no small fish in the global market for subtitling and dubbing services.
On October 11, 2022, Google announced the launch of a new AI-powered cloud service called Translation Hub. The announcement instantly made waves in the language services industry and beyond, so Nimdzi took a closer look to see what’s really behind the new offering from the tech giant.