Portugal’s language services market has never been researched in-depth before. This study provides transparency and structure to an otherwise fragmented and piecemeal market.
The aim of the report is to guide industry professionals to understand the business of language services in the region. Language services is a knowledge industry that is inclusive: it hires across and involves a number of cultures, and it provides opportunities for remote work, which can be especially significant to those who would otherwise have a difficult time finding work on-site. More importantly, translation brings in money to local economies from the outside, and it stimulates exporters to expand and reach more markets, a crucial move in today’s global strategy.
This report considers Portugal in the framework of the European language services industry as well as in the international context.
McDonald’s Portugal recently made headlines after a Halloween campaign backfired. In an attempt to celebrate the spooky season, the fast-food giant’s Portuguese branch released a special Halloween edition of its ice cream Sundae.
Localization, by its very nature, is a global business. The globalized language service company offers several distinct advantages outside of production efficiency. The globalized language service company also has the opportunity to offset domestic revenues with foreign revenues helping to diversify portfolios and create stability regardless of market fluctuations.
The language services industry is all about providing, well, language services. Services, as a rule, are something that are incredibly hard to patent or trademark. You cannot patent the act of translating any more than you could copyright a verb. This doesn’t mean that translation companies haven’t tried to get a competitive advantage by building and protecting their own intellectual property (IP). Usually this comes in the form of either patenting a technology or a certain workflow process. Most of the time, though, the technologies and the workflow processes are so interconnected that it is difficult to distinguish one from the other.