It is calculated based on available data around output (GDP, household consumption expenditure), online infrastructure (prevalence of secure servers), online adoption (internet subscribers), and demographics of each market.
The OCI can be used for a number of purposes, such as:
Let’s take a look at past evolution and current trends for the top 10 countries ranked by their OCI.
[printfriendly] Location, Location, Location! Where Top LSPs Set Up Shop - Report Summary - Language service is, by definition, a global industry. Language service buyers (LSBs) rely upon a network of language services providers (LSPs) to help them on their journey to world domination by increasing their global footprint. How do LSPs position themselves in […]
[printfriendly] Money spent online: who, where, and how much? - Report summary - The future of business is online. Online subscription services stream music directly to end-users without ever having to ship an album. The growth of online activity even affects companies that sell physical goods in brick-and-mortar stores by making it easier for them […]
Over the past few years we’ve seen livestreaming and influencers become very successful on Taobao in China. AliExpress started livestreaming in 2017, and in the past year we’ve started seeing livestreaming become more and more popular in our key buyer countries such as Russia, France, Spain, and Poland.
A lesson by Tucker Johnson. About Verizon Media Verizon Media is a global media technology company which, through media brands such as HuffPost, Yahoo, AOL, TechCrunch, and Engadget, helps people stay informed and entertained, and communicate and transact while creating new ways for advertisers and partners to connect. Investing in technologies, the company is focusing […]