A lesson by Bobb Drake.
NI (formerly known as National Instruments) is a multinational corporation that produces automated test equipment and virtual instrumentation software. The company offers two lines of products, including engineering software and hardware platforms. They provide integration for modular hardware and open, flexible software systems to consistently support the evolving test and measurement needs of organizations around the world.
Founded in 1976, and headquartered in Austin, Texas, the company has sales and support offices in about 45 countries. Sales outside the US accounted for approximately 63% of NI revenues in each of the past three years. As of December 31, 2019, NI had more than 7,300 employees worldwide and 35,000 customer accounts.
Global culture: The localization team has evolved organically from using a local strategy to creating global content.
Deep integration: Marketing and R&D localization teams merged to create a brand new Language Services group that works closely with content creators.
Close internal collaboration: The localization department collaborates with both technical writers and developers, aiming for efficiencies in process and technology.
Experience: In addition to internal growth, the team is now focused on developing partnership opportunities with other companies to share information and best practices.
Dennemeyer is one of the heavyweights of the IP landscape. The company was founded almost 60 years ago in Luxembourg but has since grown to have offices in over 20 countries across six continents, offering worldwide representation to clients regardless of their language and time zone.
There are several methods that can be used for assessing an organization’s performance. These typically focus on highlighting the company’s internal resources, strengths, competitive advantages, as well as its weaknesses. Examples of internal analysis tools used for such purposes include gap analysis, strategy evaluation, SWOT analysis and the McKinsey 7S Framework. In In other words, internal analysis reveals where an organization excels, what it is good at and where it needs improvement. In any business, there may be many different scenarios that warrant conducting an internal analysis.
The language industry is rapidly evolving and you don’t want to miss out on the latest developments. Nimdzi has created a list of more than 60 influencers in the Localization industry based on a variety of criteria and active engagement on social media. The candidates included in the ranking are all professionals with proven experience in translation, localization, and globalization.
As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.