A lesson by Bobb Drake.
NI (formerly known as National Instruments) is a multinational corporation that produces automated test equipment and virtual instrumentation software. The company offers two lines of products, including engineering software and hardware platforms. They provide integration for modular hardware and open, flexible software systems to consistently support the evolving test and measurement needs of organizations around the world.
Founded in 1976, and headquartered in Austin, Texas, the company has sales and support offices in about 45 countries. Sales outside the US accounted for approximately 63% of NI revenues in each of the past three years. As of December 31, 2019, NI had more than 7,300 employees worldwide and 35,000 customer accounts.
Global culture: The localization team has evolved organically from using a local strategy to creating global content.
Deep integration: Marketing and R&D localization teams merged to create a brand new Language Services group that works closely with content creators.
Close internal collaboration: The localization department collaborates with both technical writers and developers, aiming for efficiencies in process and technology.
Experience: In addition to internal growth, the team is now focused on developing partnership opportunities with other companies to share information and best practices.
State of the language industry in 2023 2023 will go down in the books as the year of AI uncertainties in the language industry. AI's impact on the job market has sparked endless debates and speculation, however, the broader economic landscape tells a more nuanced story. Despite the unsettling wave of layoffs within the tech […]
SurveyMonkey's Global Experience & Localization unit is a powerhouse of innovation and strategic impact. Led by Julia Cassidy, the team is on a mission to ensure that SurveyMonkey's platform resonates with a diverse international audience. Leveraging country-level user data, they are crafting an inclusive and engaging experience for users worldwide. With plans to expand the team in 2024, they are poised to lead the charge in optimizing SurveyMonkey's global reach and user experience. Their commitment to quality, technology, and data-driven decision-making is propelling SurveyMonkey to new heights of international success.
Explore how Monta's innovative localization strategies are revolutionizing the global market, connecting diverse audiences and paving the way for seamless business expansion. Join us on a journey of technological excellence and forward-thinking solutions.
Pleo is a European fintech company specializing in expense and spend management solutions. It empowers employees to make work-related purchases while ensuring that their companies maintain control over all spending. Using breakthrough technology and commercial cards, Pleo eliminates the need for expense reports, reduces administrative complexity, and simplifies bookkeeping. The company serves clients in 16 locales across Europe and operates in 11 languages, thanks to its localization team.As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.