A lesson by Bobb Drake.
NI (formerly known as National Instruments) is a multinational corporation that produces automated test equipment and virtual instrumentation software. The company offers two lines of products, including engineering software and hardware platforms. They provide integration for modular hardware and open, flexible software systems to consistently support the evolving test and measurement needs of organizations around the world.
Founded in 1976, and headquartered in Austin, Texas, the company has sales and support offices in about 45 countries. Sales outside the US accounted for approximately 63% of NI revenues in each of the past three years. As of December 31, 2019, NI had more than 7,300 employees worldwide and 35,000 customer accounts.
Global culture: The localization team has evolved organically from using a local strategy to creating global content.
Deep integration: Marketing and R&D localization teams merged to create a brand new Language Services group that works closely with content creators.
Close internal collaboration: The localization department collaborates with both technical writers and developers, aiming for efficiencies in process and technology.
Experience: In addition to internal growth, the team is now focused on developing partnership opportunities with other companies to share information and best practices.
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about.
LELO is one of the world’s top designers of intimate lifestyle products and its sister company, Intimina, offers products and services which are focused on intimate female health.
On October 11, 2022, Google announced the launch of a new AI-powered cloud service called Translation Hub. The announcement instantly made waves in the language services industry and beyond, so Nimdzi took a closer look to see what’s really behind the new offering from the tech giant.