The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.
A lesson by Bobb Drake.
About NI
NI (formerly known as National Instruments) is a multinational corporation that produces automated test equipment and virtual instrumentation software. The company offers two lines of products, including engineering software and hardware platforms. They provide integration for modular hardware and open, flexible software systems to consistently support the evolving test and measurement needs of organizations around the world.
Founded in 1976, and headquartered in Austin, Texas, the company has sales and support offices in about 45 countries. Sales outside the US accounted for approximately 63% of NI revenues in each of the past three years. As of December 31, 2019, NI had more than 7,300 employees worldwide and 35,000 customer accounts.
TL;DR
Global culture: The localization team has evolved organically from using a local strategy to creating global content.
Deep integration: Marketing and R&D localization teams merged to create a brand new Language Services group that works closely with content creators.
Close internal collaboration: The localization department collaborates with both technical writers and developers, aiming for efficiencies in process and technology.
Experience: In addition to internal growth, the team is now focused on developing partnership opportunities with other companies to share information and best practices.
Fast figures
Included in this lesson in localization
- Program overview
- Culture
- Organization
- Languages
- Project and process management
- Supply chain
- Quality control
- Technology
- Interesting initiatives
This has been a preview. The full report can be accessed online by Nimdzi Partners.
Who should we feature next?
Special thanks to Inés Rubio, Language Services Global Senior Manager at NI for sharing a valuable lesson in localization.
Special thanks to Michel Farhi-Chevillard, Technical Product Owner at NI for sharing a valuable lesson in localization.
This Lesson in Localization was prepared by Nimdzi's Senior Researcher, Bobb Drake. If you wish to learn more, reach out to Bobb at [email protected].
