Lessons in Localization: NI

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

It is based on primary research, industry briefings, and interviews carried out by the Nimdzi Research team. Not all briefings are made public and those that are made public may exclude sensitive or proprietary data. If you have questions or recommendations on which programs you would like to see highlighted in the future, contact us today.

A lesson by Bobb Drake.

About NI

NI (formerly known as National Instruments) is a multinational corporation that produces automated test equipment and virtual instrumentation software. The company offers two lines of products, including engineering software and hardware platforms. They provide integration for modular hardware and open, flexible software systems to consistently support the evolving test and measurement needs of organizations around the world. 

Founded in 1976, and headquartered in Austin, Texas, the company has sales and support offices in about 45 countries. Sales outside the US accounted for approximately 63% of NI revenues in each of the past three years. As of December 31, 2019, NI had more than 7,300 employees worldwide and 35,000 customer accounts.


Global culture: The localization team has evolved organically from using a local strategy to creating global content.

Deep integration: Marketing and R&D localization teams merged to create a brand new Language Services group that works closely with content creators.

Close internal collaboration: The localization department collaborates with both technical writers and developers, aiming for efficiencies in process and technology.

Experience: In addition to internal growth, the team is now focused on developing partnership opportunities with other companies to share information and best practices.

Fast figures

Included in this lesson in localization

  • Program overview
  • Culture
  • Organization
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Inés Rubio is the Language Services Global Senior Manager at NI

Special thanks to Inés Rubio, Language Services Global Senior Manager at NI for sharing a valuable lesson in localization.

Michel Farhi-Chevillard is the Technical Product Owner at NI

Special thanks to Michel Farhi-Chevillard, Technical Product Owner at NI for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Senior Researcher, Bobb Drake. If you wish to learn more, reach out to Bobb at [email protected].

11 January 2021

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