Lessons in Localization: NI

Dennemeyer is one of the heavyweights of the IP landscape. The company was founded almost 60 years ago in Luxembourg but has since grown to have offices in over 20 countries across six continents, offering worldwide representation to clients regardless of their language and time zone.

There are several methods that can be used for assessing an organization’s performance. These typically focus on highlighting the company’s internal resources, strengths, competitive advantages, as well as its weaknesses. Examples of internal analysis tools used for such purposes include gap analysis, strategy evaluation, SWOT analysis and the McKinsey 7S Framework. In In other words, internal analysis reveals where an organization excels, what it is good at and where it needs improvement. In any business, there may be many different scenarios that warrant conducting an internal analysis.

The language industry is rapidly evolving and you don’t want to miss out on the latest developments. Nimdzi has created a list of more than 60 influencers in the Localization industry based on a variety of criteria and active engagement on social media. The candidates included in the ranking are all professionals with proven experience in translation, localization, and globalization.

As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.