A lesson by Gabriel Karandysovsky.
Monese positions itself as an alternative to traditional banks, offering its users a mobile app and web interface to manage their finances with no hassle and zero paperwork involved — a solution which comes in quite handy for those of us living a life on the go (let’s ritually strike 2020 from our collective memories, shall we?) who want to make our banking experience as easy and stress-free as possible. You could say Monese’s product is a sign of the times, flexible and seamless, but clearly they’ve been doing things right, as evidenced by well over 2 million users across 31 countries.
What makes Monese a particularly interesting use case when it comes to setting up and running a localization program has a great deal to do with the person in charge of it: Giulia Tarditi. Nimdzi readers may already be familiar with Giulia, as we interviewed her back in 2019 after she won the Progress Innovation Challenge at LocWorld Portugal with Goodbye, source text!, her innovative approach to content localization.
When we came back well over a year later to interview Giulia for this Lesson in Localization — after having explored how her work has inspired others in the industry — we thought it was a good time to shine the spotlight on how she has been faring in her own implementation of her ideas within Monese’s own localization program.
Monese is exploring the possibilities of saying goodbye to source text: This novel approach to content localization has contributed to boost user conversion and allowed the cost of localization to be significantly lowered.
All bases covered: Monese’s priority is to expand its user base across Europe. Localization plays a key role in this, with the team looking to track data that will zero in on key conversion points for each language.
Localization and product development go hand in hand: The team is rethinking their localization workflows, deploying the tools and processes to allow for localization to happen in parallel with the product design itself.
Webinar: At our company, meetings and planning follow the WIG (Wildly Important Goals) methodology. Why do we love it so much, and why are business executives implementing this methodology across companies?
Amnesty International is one of the longest-running international human rights organizations. The organization lobbies governments and companies to end human rights abuses and improve the lives of marginalized groups.
Most people with significant experience booking travel online are likely to be familiar with Skyscanner. The web- and app-based company has come a long way since its early days as a flight search engine, to become a global leader in the travel industry. Skyscanner helps travelers find inspiration and deals as well as book and manage their trips. Today, more than 100 million users enjoy the company’s services every month.