A lesson by Gabriel Karandysovsky.
Monese positions itself as an alternative to traditional banks, offering its users a mobile app and web interface to manage their finances with no hassle and zero paperwork involved — a solution which comes in quite handy for those of us living a life on the go (let’s ritually strike 2020 from our collective memories, shall we?) who want to make our banking experience as easy and stress-free as possible. You could say Monese’s product is a sign of the times, flexible and seamless, but clearly they’ve been doing things right, as evidenced by well over 2 million users across 31 countries.
What makes Monese a particularly interesting use case when it comes to setting up and running a localization program has a great deal to do with the person in charge of it: Giulia Tarditi. Nimdzi readers may already be familiar with Giulia, as we interviewed her back in 2019 after she won the Progress Innovation Challenge at LocWorld Portugal with Goodbye, source text!, her innovative approach to content localization.
When we came back well over a year later to interview Giulia for this Lesson in Localization — after having explored how her work has inspired others in the industry — we thought it was a good time to shine the spotlight on how she has been faring in her own implementation of her ideas within Monese’s own localization program.
Monese is exploring the possibilities of saying goodbye to source text: This novel approach to content localization has contributed to boost user conversion and allowed the cost of localization to be significantly lowered.
All bases covered: Monese’s priority is to expand its user base across Europe. Localization plays a key role in this, with the team looking to track data that will zero in on key conversion points for each language.
Localization and product development go hand in hand: The team is rethinking their localization workflows, deploying the tools and processes to allow for localization to happen in parallel with the product design itself.
Who should we feature next?
Pleo is a European fintech company specializing in expense and spend management solutions. It empowers employees to make work-related purchases while ensuring that their companies maintain control over all spending. Using breakthrough technology and commercial cards, Pleo eliminates the need for expense reports, reduces administrative complexity, and simplifies bookkeeping. The company serves clients in 16 locales across Europe and operates in 11 languages, thanks to its localization team.As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.
Deliveroo is a British online food delivery company founded in 2013. Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfill a mission-critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide: the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.