Lessons in Localization: Monese

22 February 2021

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

In today's Lesson in Localization, we take a look at how Monese does localization. Read on how Monese is making banking seamless - and how localization is a key component of how users engage with the app.

Monese Localization

A lesson by Gabriel Karandysovsky.

About Monese

Monese positions itself as an alternative to traditional banks, offering its users a mobile app and web interface to manage their finances with no hassle and zero paperwork involved — a solution which comes in quite handy for those of us living a life on the go (let’s ritually strike 2020 from our collective memories, shall we?) who want to make our banking experience as easy and stress-free as possible. You could say Monese’s product is a sign of the times, flexible and seamless, but clearly they’ve been doing things right, as evidenced by well over 2 million users across 31 countries.

What makes Monese a particularly interesting use case when it comes to setting up and running a localization program has a great deal to do with the person in charge of it: Giulia Tarditi. Nimdzi readers may already be familiar with Giulia, as we interviewed her back in 2019 after she won the Progress Innovation Challenge at LocWorld Portugal with Goodbye, source text!, her innovative approach to content localization.

When we came back well over a year later to interview Giulia for this Lesson in Localization — after having explored how her work has inspired others in the industry — we thought it was a good time to shine the spotlight on how she has been faring in her own implementation of her ideas within Monese’s own localization program.

TL;DR

Monese is exploring the possibilities of saying goodbye to source text: This novel approach to content localization has contributed to boost user conversion and allowed the cost of localization to be significantly lowered.

All bases covered: Monese’s priority is to expand its user base across Europe. Localization plays a key role in this, with the team looking to track data that will zero in on key conversion points for each language.

Localization and product development go hand in hand: The team is rethinking their localization workflows, deploying the tools and processes to allow for localization to happen in parallel with the product design itself.

Fast facts

Included in this lesson in localization

  • Localization at Monese: an overview
  • What is "Goodbye, source text!"?
  • Culture
  • Organization
  • Languages
  • Supply chain
  • Technology
  • Interesting initiatives

This has been a preview. The full Monese report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you want to learn how to unlock the full report, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Giulia Tarditi, Head of Localization at Monese for sharing a valuable lesson in localization.

Gabriel_Karandysovsky_Managing_Editor_Nimdzi_Insights

This Lesson in Localization was prepared by Nimdzi's Chief Operating Officer, Gabriel Karandysovsky. If you wish to learn more, reach out to Gabriel at [email protected].

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