Our guest today is fluent in the language of data. (He is also fluent in metrics and insights, which are of course different things, as we will discuss in this episode of Nimdzi LIVE!.
Yes, we will discuss ROI (return on investment) for localization programs. We will frame the conversation within the larger context of defining metrics that matter, which is to say metrics that matter to the C-Suite. Knowing your company’s (or client’s, if you’re an LSP) long-term goals and key performance metrics is just the first step… The next step requires some creativity.
For example, here are a few examples of metrics companies track in order to prove localization ROI:
What metrics should YOU use to track ROI. Well, that of course depends. Every situation is different and warrants a custom approach. But there are also some commonalities. In this episode, we will look at established best practices of mature globalization programs and discussed how these can be modified to fit specialized g11n programs (presumably, like yours).
This episode is for client-side globalization managers, vendor-side account managers and senior customer success managers, and anybody who wants to learn how to speak the language of the C-Suite - the language of data!
Miguel Sepulveda is a frequent speaker and teacher on the subject of defining, tracking, and reporting localization metrics - and not just any metrics - metrics that matter! When not at his "day Job" as Global Localization Manager at King, Miguel publishes his insights (and GREAT infographics) on https://yolocalizo.com and is a regular contributor for Nimdzi Insights market research.
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
All episodes are available via multiple online providers - Spotify, Amazon Music, Apple Podcasts, Google Podcasts, Stitcher - download and listen regardless of where you manage your podcasts.
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
18 September 2023
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.
9 August 2023
Flutter Entertainment specializes in gaming, sports betting, and interactive experiences that will have you on the edge of your seat. From thrilling casino games to exhilarating sports events, they have it all.
31 July 2023
If you haven’t heard about Smartsheet, you’d better dust off your knowledge of collaborative work management software solutions. Smartsheet is the enterprise platform for work management and leading a segment that, over the past few years, has become more and more integral to the way companies structure their operations. There are a lot of bells and whistles to Smartsheet — as a work management platform it touches on so many areas of work, from project and portfolio management, marketing and creative management and strategic transformation, allowing all of these areas to be managed consistently across an organization, at scale.
24 July 2023