Studying and evaluating the Market Influencers is like reading the tide chart and checking the weather report before you set sail. You may be one of the best sailors in the world, with the sturdiest boat ever built, but it is still important to make sure you know which way the current is flowing.
The Market Influencer evaluation is largely an intellectual step. There are no decisions or actions required, just evaluation. Just like with any analysis, it is only useful to the extent that it allows you to make decisions and act.
It gives you the information you need to start defining how your LSP is going to be structured, which will manifest in the setup and maintenance of the senior management and other Support Activities.
What is most important to every language company? What are the roles people play? How is technology changing the language industry — and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company […]
After a slow entry into the language technology space, India promises an interesting journey moving forward, as user preferences increasingly lean towards native language content.
Before the rise of Translation Management Systems (TMS), there were CAT tools. A CAT (Computer-Assisted or Computer-Aided Translation) tool is software that allows a user to work with bilingual text – the source and the target (translation).