Studying and evaluating the Market Influencers is like reading the tide chart and checking the weather report before you set sail. You may be one of the best sailors in the world, with the sturdiest boat ever built, but it is still important to make sure you know which way the current is flowing.
The Market Influencer evaluation is largely an intellectual step. There are no decisions or actions required, just evaluation. Just like with any analysis, it is only useful to the extent that it allows you to make decisions and act.
It gives you the information you need to start defining how your LSP is going to be structured, which will manifest in the setup and maintenance of the senior management and other Support Activities.
What is most important to every language company? What are the roles people play? How is technology changing the language industry — and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company […]
As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.
It’s already been six years now since Google revealed that Google Translate processes 146 billion words a day — three times more than what all the professional translators in the world combined can do in a month. That was 2016 and things haven’t really slowed down in the machine translation (MT) universe since.
It’s all go in the interpreting industry right now, from funding, to innovation, to acquisitions — and it takes a lot to keep up. If you’re finding it hard to follow all the ins and outs, we’ve got you covered. In this article we’ll analyze the latest happenings, so sit back, relax, and prepare to take it all in.