Studying and evaluating the Market Influencers is like reading the tide chart and checking the weather report before you set sail. You may be one of the best sailors in the world, with the sturdiest boat ever built, but it is still important to make sure you know which way the current is flowing.
The Market Influencer evaluation is largely an intellectual step. There are no decisions or actions required, just evaluation. Just like with any analysis, it is only useful to the extent that it allows you to make decisions and act.
It gives you the information you need to start defining how your LSP is going to be structured, which will manifest in the setup and maintenance of the senior management and other Support Activities.
What is most important to every language company? What are the roles people play? How is technology changing the language industry — and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company […]
Simultaneously the smallest continent and one of the largest countries in the world, Australia is a country like no other, as is its language services industry. On the one hand, Australia has one of the highest proportions of immigrants in the world, with more than a quarter of all Australians having been born overseas.
Since ChatGPT’s launch in November 2022, media outlets have been churning out article after article about how generative artificial intelligence (AI) is coming for our jobs. Nearly every week, a new piece comes out in publications like The Atlantic or Business Insider about how ChatGPT will “destabilize” the job market, making certain workers redundant.
oday, machine translation (MT) is so pervasive that — for many young or early-career localization professionals, at least — it’s hard to imagine a time without it. But such a time did exist. Those with a decade or two of language industry experience under their belt have, no doubt, witnessed firsthand MT’s evolution into the nearly omnipresent entity that it is today.