Today we discuss how a well-designed multilingual content strategy, supported by market research, can make a great impact on business expansion. This topic was originally discussed via a LocFromHome conference and we will continue the conversation today!
After earning my degree as an English<>Spanish translator, I entered the world of marketing to explore my passion for digital marketing, branding, and international business development.
I have held various roles—from language consultant to project manager—but my latest challenge has been helping Optimational acquire new business opportunities.
Additionally, I continue working as a Translation and International Consultant and Spanish Translator. My main areas of specialization include Marketing and SEO Translations, e-Commerce, Market Research, and Education.
I am an English Translator with years of experience. Although I am currently working as a Translator, I have also worked as an English Teacher in Argentina, and as a Spanish Teacher (ELE Teacher in Spanish) in Minnesota. I speak (so far) Spanish, English, I have an A2 level in Portuguese and basic knowledge of the Argentine Sign Language.
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
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Global companies want to reach their users with a personalized, and understandable message that hits home and appeals to the users’ sensibilities. AI is the most effective way to achieve such a degree of personalization at scale. A recent whitepaper from Pactera Edge, "AI localization: creating user experiences worth remembering", highlights how AI is used […]
Today we do something fun - play games. The team of innovative professionals from the Middlebury Institute of International Studies in Monterey has developed a game to help hone skills related to localization vendor management. We will be playing the game live on-air and talking all things vendor management, so if you'd like to check […]
Voice and the conversational AI field is flourishing. It is redefining how we interact with computers, i.e. NLP, Siri, Alexa, Google Assistant, Apple Watch. Tech giants Alibaba, Amazon, Apple, Facebook, Google, and Microsoft are investing heavily in voice technology in both hardware and software. Famed investor, Mark Cuban, recently stated, “There’s no future that doesn’t […]
Salvo Giammarresi, Head of Localization at AirBnB, will join us on Tuesday for a big announcement. We can't share many details at this time (#nospoilers). But we can assure you that this will change the way global brands facilitate communication across borders. Read about it in the news, or hear about it LIVE with us […]