The Process Innovation Challenge (PIC), hosted most recently at LocWorldWide #44, encourages and empowers the localization industry’s innovators. Participants submit a process or technology innovation and are asked to pitch their ideas in front of a live audience to the Process Dragons, who evaluate the different proposals and declare a winner.
Our guest today is Rikkert Engels
The most recent winner of the PIC was Rikkert Engels, CEO and Founder of Xillio and LocHub. Today he is joining us fresh off of taking home first place at the Process Innovation Challenge, talking about how Localization People Can Help Marketers Improve Global UX. The new innovation tests for multilingual inconsistencies on websites. A lot of websites combine several languages on a single page due to errors in the process. Removing those errors increases conversion and provides for a much better local experience. I first met Rikkert several years ago, and it has been very interesting to watch Xillio over the years as they have carved out a unique niche helping companies “connect the dots’ in their language automation and integration strategies.
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There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
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