Now is an exciting time for media localization, with technologies improving across the board making automated subtitling and dubbing an actual possibility.
When it comes to subtitling, there are two main ways software can automatically generate subtitles:
You might have seen examples of this technology on YouTube. The platform has an automatic subtitle generation function. The output quality varies depending on the quality of the audio and the pronunciation of the speaker, as well as the language of the video. That is how automatic subtitles are already replacing humans. Although automatic captions including transcription and synchronization are not always available on YouTube currently, YouTube Studio allows you to provide a transcription for your videos. Their solution will automatically synchronize the video with the transcription using the first of the aforementioned methods.
There are many software solutions that offer automatic transcription, including Dragon Naturally Speaking, Webcaptioner, and Microsoft Translate. As Mara Campbell from True Subtitles pointed out in her presentation at Media4All, even the cheapest, worst speech recognition software offers greater productivity than doing it manually. We have spotted an increase in services offering automatic transcription and synchronization for subtitles such as Happyscribe, Limecraft, Trint, and Rev.
Translation management systems (TMS) are one of the oldest language technologies out there. The first solutions appeared in the 80s with the emergence of brands such as STAR Transit and Trados, and the segment has been booming since 2010. In 2022, there are well over 160 technologies of this type on the market.
The Nimdzi Language Technology Atlas maps over 800 different technology solutions across a number of key product categories. The report highlights trends and things to watch out for. This is the only map you will ever need to navigate your way across the language technology landscape.
The translation technology landscape is continually evolving, and it’s quite impressive to see just how many tools are out there right now. Yet, given the sheer number of available platforms, it can be quite daunting and confusing to shop for a solution, and you may be worrying whether you have to spend a fortune to get what you need. The good news is that with a wide variety of tools, comes a wide variety of options — for all budget levels.